Digital Marketing & Conversion Specialist at Bolton White Hotels & Apartments

Role Overview

• We are seeking a high-energy, systems-oriented Digital Marketing & Conversion Specialist to join our fast-paced Branding & Communications team.
• This role is the "Growth Engine" of our department. Your primary mission is to take full ownership of our daily social media operations, community engagement, and lead conversion. While our leads handle high-level development and cinematic production, you ensure our digital presence is active, responsive, and profitable.

Key Responsibilities
Social Media Management & Daily Operations:

• Full Channel Ownership: Handle the daily posting schedule across all platforms (Instagram, TikTok, LinkedIn, etc.) to ensure a consistent and professional brand pulse.
• Community Engagement: Act as the primary "front line"—responding to every comment and review immediately to build community trust.
• Lead Conversion: Manage all incoming DMs with speed and brand-appropriate tone, proactively turning inquiries into booked leads or sales.

Performance Marketing (Ads Management):

• Execute daily monitoring and optimization of ad campaigns across Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads.
• Use Meta Business Suite and native ad managers to track ROI and ROAS daily.
• Pivot and adjust targeting strategies based on real-time analytics to prevent "ad fatigue" and wasted spend. 3. Content Production & Distribution
• Collaborative Production: Join the core team in the field or studio to assist in producing content (video shoots, photography, and interviews) as demanded by the project workload.
• Email Marketing: Manage the distribution of newsletters and automated sequences using professional Email Marketing Software.
• Lifecycle Management: Ensure all technical assets (blogs, web updates, and videos) reach the intended audience through the right digital channels.

Operations & Reporting:

• Use Notion and Google Workspace to manage content calendars, track tasks, and report on growth metrics.
• Maintain organized documentation of marketing workflows and lead conversion rates.

Qualifications

• Interested candidates should possess a Bachelor's Degree with 3-5 years experience.

Requirements:

• Platform Mastery: Expert-level knowledge of Meta Business Suite, Meta Ads Manager, Google Ads Manager, and TikTok.
• Social Media Native: Deep understanding of platform algorithms, posting best practices, and community management.
• Technical Savvy: Experience with Email Marketing softwares and Google Suite.
• Project Management: Proficiency in Notion for workflow tracking and organization.
• Production Ready: A hands-on attitude toward content shoots and collaborative production environments. Preferred (The "Plus" Skills)
• Experience with Figma for reviewing or adjusting design assets.
• Basic video assembly skills in CapCut or Canva for quick-turnaround social content.