Digital Marketer & Social Media Officer at Candlelight Foundation for Children with Special Needs

Candlelight Foundation for Children with Special Needs is a non-profit organization dedicated to empowering children with special needs, particularly those diagnosed with Autism, Dyslexia, and ADHD. We are committed to providing support, resources, and opportunities for these children to thrive.

As a Digital Marketer and Social Media Officer, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple platforms. Your role will involve driving brand awareness, increasing engagement, and generating leads through strategic online initiatives. You will work closely with the marketing and design teams to create compelling content, manage social media channels, optimize SEO/SEM strategies, and analyze performance metrics.

Key Responsibilities:

• Develop and execute digital marketing campaigns across social media, email, SEO, PPC, and content marketing.
• Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.) by creating, scheduling, and analyzing content.
• Optimize website content for SEO and improve search engine rankings.
• Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.).
• Monitor and analyze key performance metrics, providing actionable insights and reports.
• Stay up to date with digital marketing trends, emerging technologies, and best practices.
• Collaborate with designers, content creators, and developers to enhance digital experiences.
• Engage with online communities and respond to customer queries in a timely manner.
• Conduct competitor research and market analysis to identify growth opportunities.

Requirements & Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, preferably in a similar role.
• Strong knowledge of SEO, Google Analytics, and paid advertising platforms.
• Experience with social media management and content creation.
• Proficiency in marketing tools such as Meta Business Suite, Google Ads, and email marketing platforms.
• Excellent analytical, communication, and creative thinking skills.
• Ability to work independently and as part of a team in a fast-paced environment.