Nutritional Marketing Manager at FrieslandCampina

About the job

• Implementing the integrated commercial activities for Specialised Nutrition in the respective geographical area of responsibility to achieve the objectives on brand equity and endorsement among trade customers, medical customers and related institutions, as well as improve market share of infant related products. 
• Medical Channel Engagement And Activities: 
• Execute visitation plans to healthcare practitioners and medical channels to generate commitment and build advocacy, leading to recommendations/New user recruitment 
• Conduct HCP meetings and 1-1 engagements, with either a brand and/or nutrition education objectives 
• Management of key business accounts (Health Care Facilities) – managing complex recommendation process and partnership-oriented approach to request fulfillment for high value accounts. 
• Collect and analyze all relevant market data in order to track the performance of the respective medical operations and prompt decision-making. 

Salesforce Effectiveness And Data Management: 

• Ensures proper medical customer segmentation, profiling and targeting (PST) for increased productivity of field operations. 
• Capturing and documentation of easily accessible and relevant information, as well as call conversations on the CRM platform for improved efficiency and future reference in medical customer engagement. 
• Collect, track and report territory insights, forecasts, market and competition intelligence on CRM platform in relation to medical operations. 

Implementation of Consumer Marketing Plans: 

• Support in tracking set expectations and success of brand focused campaigns and school activations. 
• Monitor the progress of community participation and satisfaction in nutrition outreaches 
• Key accountability and support in delivering core objectives for business-assigned initiatives and projects. 

 Operational Collaboration with CDSM: 

• Conduct training on SN knowledge and code gaps for secondary salesforce team 
• Engage hospital proximity trade outlet owner/aisle attendants for insight on SN product (including competition) to gain, track and capture market intelligence report. Subsequent follow-up and alignment with sales team to ensure product availability. 
• Coordination and communication of written and approved hospital product order requests