Digital Marketer / Social Media Manager at Genesis Deluxe Cinemas (GDC)

Job Summary

• To forecast, plan and manage the company’s digital marketing & social media platforms with the aim to maximize sales and revenue through the delivery of excellent customer experience.

Key Responsibilities

• Coordinate with sales team to create marketing campaigns.
• Monitoring online traction to all GC sites
• Handle issues with online sales, complaints from customers etc.
• Ensuring that the brand message is consistent.
• Monitor key online marketing metrics to track success.
• Creating engaging digital content that increases customer engagement and enhances the organization’s online brand.
• Implementing strategies to drive traffic to GC sites.
• Creating engaging digital content that increases customer engagement and enhances the company’s online brand.
• Devising innovative digital marketing campaigns that feed into the organization’s marketing strategy.
• Moderating all social media platforms including Twitter, Instagram and Facebook etc.
• Building positive relationships with staff and customers.
• Maintaining positive customer relationships, processing complaints, and responding to customer needs.
• Assisting with marketing events.

Educational Qualifications / Experience

• Bachelor’s Degree in Marketing or any other related field
• Minimum of 2 years post qualification experience
• Proven experience managing a digital marketing function for an organization
• Strong track record implementing successful digital marketing campaigns
• Experience using content management systems
• Knowledge of website analytics tools e.g Google Analytics.

Functional Requirements / Skills:

• Good Leadership and Management skills
• Ability to handle customer complaints and resolve issues.
• Critical thinker and problem solving skills.
• Ability to pay attention to details.
• Ability to multi-task and prioritize work.
• Full understanding of all social media platforms
• Must be able to juggle multiple projects at the same time.
• Adequate business acumen
• Good oral and written communication skills
• Visionary and entrepreneurially minded
• Ability to work cooperatively with others, within and external.