Digital Marketer (Luxury Interior) at Kloverharris Limited

Job Summary

• The Digital Marketer will be responsible for crafting and executing digital strategies that position the brand as a leading luxury interior curator. You will manage our online presence, drive traffic to digital platforms, convert leads to clients, and build an aspirational digital identity that resonates with a high-end audience.

Key Responsibilities

Digital Strategy & Campaign Management:

• Develop and execute digital marketing strategies tailored to the luxury interior market.
• Plan and manage paid digital campaigns (Google Ads, Instagram, Facebook, LinkedIn) with focus on high-value leads and brand visibility.

Content Creation & Management:

• Collaborate with creative teams to develop engaging content (reels, videos, blog posts, newsletters) that reflects luxury and design sophistication.
• Oversee content calendar and ensure brand consistency across platforms.

Social Media Management:

• Manage and grow social media platforms (Instagram, Pinterest, LinkedIn, Facebook) with curated, aspirational content.
• Engage with audiences, respond to inquiries, and build a digital community of collectors, designers, and design enthusiasts.

SEO & Web Management:

• Optimize website and product pages for SEO to attract high-intent traffic.
• Monitor website performance and collaborate with developers/designers for enhancements.

Email Marketing:

• Design and run luxury-styled email campaigns for product launches, events, and offers.
• Segment customer lists for targeted messaging.

Analytics & Reporting:

• Track and analyze campaign performance using Google Analytics, Meta Business Suite, etc.
• Prepare monthly performance reports and suggest data-driven improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of digital marketing experience, preferably in a luxury, design, or lifestyle industry.
• Proven track record of successful digital campaigns targeting affluent audiences.
• Excellent aesthetic sense and understanding of high-end design trends.
• Strong knowledge of SEO, SEM, email marketing, and content marketing.
• Proficiency with tools like Meta Ads Manager, Google Analytics, Canva, Mailchimp/Klaviyo, etc.
• Video editing or basic design skills are a plus.

Key Skills

• Luxury brand positioning
• Social media curation
• Lead generation & conversion strategy
• SEO/SEM
• Data analysis & reporting
• Content creation
• Digital ad buying
• Visual storytelling

Compensation & Benefits

• Competitive salary with performance incentives
• Flexible work options (remote/hybrid where applicable)
• Access to industry events and premium design showcases
• Professional growth and brand collaboration opportunities