Digital Communications Officer at Museum of West African Art

Job Summary:

• The Digital Communications Officer will support the Communications & Media Relations team in social media management, content development, research, writing, creative storytelling and more. In this role, you will play a critical role in refining and elevating MOWAA’s profile both locally and globally. This role requires a keen eye for storytelling on digital platforms including but not limited to social media, strong and precise writing and copyediting skills, creativity and an understanding of project workflows. The ideal candidate should have a strong interest in West African arts, history, and culture and be eager to carry out in-depth research on various topics as part of MOWAA’s broader content strategy. Genuine engagement and investment in this area are essential.

Responsibilities

Social Media Management & Content Creation

• Manage MOWAA’s social media platforms (Instagram, X, LinkedIn, Facebook, YouTube), ensuring consistent and engaging content.
• Plan, develop, and schedule content aligned with MOWAA’s voice, brand, and objectives.
• Monitor social media trends and innovative ideas in the arts and culture sector and advise on new formats and best practices.
• Create and edit short-form video and visual content tailored for digital platforms.
• Source, edit, and coordinate images, videos, and multimedia assets for digital campaigns.
• Monitor analytics and produce reports with insights and recommendations to improve engagement.

Content Development & Writing

• Research and write engaging, audience-appropriate copy for social media captions, blogs, newsletters, and website updates.
• Translate complex research, curatorial, and programme information into accessible and engaging digital content.
• Develop creative storytelling ideas to amplify MOWAA’s exhibitions, collections, archaeological projects, and education initiatives.
• Work closely with development, curatorial, education, programmes, and community engagement teams to uncover content opportunities.
• Attend and provide on-the-ground content coverage of events, activations, and key moments in Benin City.

Video Production & Storytelling

• Conceptualize and develop ideas for video content that align with MOWAA’s mission, programmes, and exhibitions.
• Collaborate with videographers, photographers, and editors to produce high-quality video content for digital platforms.
• Develop key messaging, scripts, and narratives that reflect MOWAA’s voice and strategic objectives.
• Oversee video projects from ideation and storyboarding to final delivery, ensuring alignment with brand guidelines and audience engagement goals.

Digital Strategy & Analytics

• Support the implementation of MOWAA’s digital communications strategy to grow audience engagement and visibility.
• Track digital campaign performance and audience metrics across channels, and provide actionable insights to improve content and platform performance.
• Ensure content is optimized for search engines (SEO) and platform algorithms.

Skills & Professional Development

• Stay updated on global digital communication trends, tools, and best practices, particularly in arts and culture.
• Contribute ideas and creative concepts to enhance MOWAA’s storytelling and digital footprint.

Qualifications

Education

• Bachelor’s degree in Communications, Journalism, Marketing, Languages, Humanities or any related field.

Experience

• Minimum of four years of professional experience in digital communications, social media management, content creation, or a similar role. We are open to candidates within the range of 4-8 years of experience.
• Proven experience managing social media platforms (Instagram, LinkedIn, X, Facebook) and growing engagement.
• Demonstrated ability to conceptualize and develop creative content
• Experience working with videographers, editors, and creatives to produce multimedia content.
• Experience writing and editing digital content for diverse audiences, including general public, partners, and donors.
• Familiarity with web content management systems (CMS), email marketing tools, and social media scheduling platforms.
• Track record of delivering digital campaigns and measuring impact using analytics tools.

Essential Skills

• Exceptional writing and editing skills with attention to detail, accuracy and tone.
• Strong conceptual and visual storytelling skills, including experience creating storyboards and messaging.
• Ability to simplify complex information into engaging content for digital platforms.
• Solid understanding of digital trends, social media algorithms, and audience engagement strategies
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Collaborative mindset with the ability to work across departments and with external creatives.

Nice-to-haves

• Understanding of West African arts, heritage, and global arts and culture conversations.
• Basic video editing skills (i.e. Capcut, iMovie, TikTok) and familiarity with production workflows.

Benefits

• Opportunity to work in a dynamic, global institution at the heart of West Africa's art and culture.
• Be a part of a growing team shaping the narrative of West African arts, heritage, and cultural preservation.
• Gain hands-on experience contributing to high-profile exhibitions, publications, and digital campaigns.