Content Writer at E'sorae Luxury

Location: Ikoyi, Lagos

Job Summary

• The Content Writer is instrumental in making sure our content, products, and services are visible to our target Primary audience (and other potential customers) by the use of effective advertising, social media, viral marketing, SEO, analytics, public relations, promotions, content marketing, brand marketing, content strategy, and sales.
• Manage the content schedule to ensure it is relevant to our target audiences

Job Activities

• Responsible for the management, creation, and publishing of relevant, original, high-quality content.
• Implement and manage a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Collaborating with the Management in creating or evaluating the brand strategy, including the setting of style guides, tone of voice, brand guidelines, brand vision, and value proposition for short and long term.
• Review and develop the content to ensure the brand message is successfully communicated; maintaining websites to ensure they are continuously updated and improved and fix any errors or bugs in online content for all websites.
• Responsible for design and presentation (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, blog, etc.).
• Creating timely social media posts to support the development of online products and services in order to maximize income and the growth of the company.
• Producing weekly and monthly reports on progress and achievements, recommendations.
• Manage regular newsletters, bulletins, and other customer-focused marketing publications.
• Creating, editing, and posting images, graphics, videos, podcasts, and audio content to online sites, including digital editing and enhancements. This includes website and advertising banners, images for social media, infographics, online video creation, video editing, and others.

Qualifications

• Bachelor's Degree or equivalent professional certification (in similar or related field).
• Two (2) to three (3) years of experience as a content writer.
• Understanding of search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
• Knowledge of keyword research and data mining tools.
• Excellent written and verbal communication skills (email, phone, etc.).
• Familiarity with WordPress or other content management systems.