Growth Marketing Lead at Guufs International

Description

• We are preparing for a soft launch and early growth phase. Building a product designed to create real value for creators, entrepreneurs, and businesses,and we believe in moving fast.
• We are looking for an experienced growth marketing leadwho can help us generate momentum, validate positioning, and drive early adoption within a short timeframe.
• As Marketing Lead, you will own our brand growth strategy and execution across all major digital channels. This is a hands-on role requiring both strategic thinking and fast execution.
• You will work closely with the founders and product team to ensure marketing aligns with reality, delivers measurable traction, and supports rapid iteration.

Key Responsibilities
Growth & Strategy:

• Design and execute a short and long-term growth strategy focused on rapid traction
• Identify and test high-leverage growth opportunities
• Continuously analyse performance and optimise based on data

Digital Marketing Execution:

• Lead email marketing (launch sequences, onboarding, retention)
• Optimise web and conversion funnels
• Drive organic and paid social media growth
• Plan and execute paid advertising campaigns
• Shape and execute content marketing and positioning.

Collaboration & Leadership:

• Work directly with founders on messaging and go-to-market strategy
• Align marketing efforts with product development
• Set clear KPIs and report meaningful insights.

Requirements

• Interested candidates should possess a Bachelor's Degree with experience in digital marketing or growth roles
• Proven experience driving growth in startups or fast-moving environments
• Strong understanding of funnels, performance marketing, and user psychology
• Ability to execute quickly without heavy oversight
• Comfortable working in ambiguous, high-pressure environments.

Nice to Have:

• Experience leading early-stage launches
• Strong copywriting and storytelling skills
• Hands-on experience with paid media platforms (Meta, Google, LinkedIn, etc.).

What We Offer

• Salary: N100,000 monthly.
• High-impact role at a critical stage of the company
• Direct access to decision-makers
• Freedom to experiment and move fast
• Competitive compensation with upside based on performance.