Content Marketer at Youverify Online Services

Location: Yaba, Lagos

Job Description

• Youverify is looking for a Content Marketer to join the Sales/Marketing team to lead our inbound marketing activities.
• The candidate will be responsible for planning, developing, and implementing the overall company's content strategy.
• The candidate will also be responsible for the management, creation and production of online and offline marketing content.
• For this role, the candidate is required to be a creative, analytical, and quantitative thinker with an audience-first approach to content creation and delivery.
• The candidate will be expected to understand the nuances of several content delivery channels advantages and shortcomings and how to utilize data in formulating campaign strategies.

Responsibilities

• Orchestrate digital content strategies across all online and offline platforms.
• Produce well-researched content for publication
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, campaigns, sales collateral, videos, and blogs
• Use search engine optimization (SEO) strategies in writing to maximize the online
• visibility of our website and other online assets in search results
• Drive traffic and engagement that translates to sales and brand promotion.
• Measure the results of marketing activity to inform future marketing campaigns.
• Research and Implement SEO best practices.
• Develop content distribution strategies across various content delivery channels
• Design and implement creative marketing strategies to disseminate content.
• Conduct simple keyword research and use SEO guidelines to increase web traffic and engagement in general
• Identify customers' needs and gaps in our content and recommend new
• topics/direction
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed.

Requirements

• BSc Degree qualification
• 3-5+ Proven experience as a Content Marketer, Copywriter or similar role
• Experience in market analysis
• Deep understanding of B2B SaaS landscape
• Familiar with content marketing tactics (e.g. SEO, etc)
• Working knowledge of web analytics tools (Google Analytics, WebTrends, Marketing automation tools, Sales CRMs, etc)
• Excellent communication skills
• A keen eye for detail and a result-focused mindset
• Creativity
• Analytical mind and strong quantitative skills.

Salary

• N150,000 - N200,000 monthly.