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  • Posted: Oct 12, 2021
    Deadline: Oct 25, 2021
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  • Youverify is building trust in Africa by helping businesses and individuals confirm identity and physical addresses. Using artificial intelligence, Youverify confirms a user’s identity document and compares it with their facial biometrics. This information can be cross-checked against more than 300 databases locally and globally. Youverify in partnership with over 20,000 field verification officers verifies physical addresses all over Sub-Sahara Africa in less than 48 hours. We bridge the gap in Africa's digital industry by providing one API for identity and physical address verification.
    Read more about this company

     

    Content Marketer

    Location: Yaba, Lagos

    Job Description

    • Youverify is looking for a Content Marketer to join the Sales/Marketing team to lead our inbound marketing activities.
    • The candidate will be responsible for planning, developing, and implementing the overall company's content strategy.
    • The candidate will also be responsible for the management, creation and production of online and offline marketing content.
    • For this role, the candidate is required to be a creative, analytical, and quantitative thinker with an audience-first approach to content creation and delivery.
    • The candidate will be expected to understand the nuances of several content delivery channels advantages and shortcomings and how to utilize data in formulating campaign strategies.

    Responsibilities

    • Orchestrate digital content strategies across all online and offline platforms.
    • Produce well-researched content for publication
    • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, campaigns, sales collateral, videos, and blogs
    • Use search engine optimization (SEO) strategies in writing to maximize the online
    • visibility of our website and other online assets in search results
    • Drive traffic and engagement that translates to sales and brand promotion.
    • Measure the results of marketing activity to inform future marketing campaigns.
    • Research and Implement SEO best practices.
    • Develop content distribution strategies across various content delivery channels
    • Design and implement creative marketing strategies to disseminate content.
    • Conduct simple keyword research and use SEO guidelines to increase web traffic and engagement in general
    • Identify customers' needs and gaps in our content and recommend new
    • topics/direction
    • Ensure all-around consistency (style, fonts, images and tone)
    • Update website content as needed.

    Requirements

    • BSc Degree qualification
    • 3-5+ Proven experience as a Content Marketer, Copywriter or similar role
    • Experience in market analysis
    • Deep understanding of B2B SaaS landscape
    • Familiar with content marketing tactics (e.g. SEO, etc)
    • Working knowledge of web analytics tools (Google Analytics, WebTrends, Marketing automation tools, Sales CRMs, etc)
    • Excellent communication skills
    • A keen eye for detail and a result-focused mindset
    • Creativity
    • Analytical mind and strong quantitative skills.

    Salary

    • N150,000 - N200,000 monthly.

    Method of Application

    Interested and qualified candidates should send their CV to: [email protected] using "Content Marketer" as the subject of the email.

    Note: Only Shortlisted Candidates will be contacted.

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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