Content Creator at FoliXx Hospitality

About the Role

• We are looking for a talented and proactive Content Creator / Social Media Manager to lead our digital storytelling, grow our brand presence across multiple social platforms, and engage with our online community.
• You’ll be responsible for developing creative content strategies, producing high-quality content (video, graphics, text), managing our social media channels, and analyzing performance to drive growth and engagement.

Key Responsibilities
Content Creation:

• Develop and execute content strategies aligned with marketing and brand goals.
• Create original, engaging, and platform-appropriate content (videos, Reels, graphics, carousels, memes, blogs, captions, etc.).
• Shoot and edit short-form video content using tools like CapCut, InShot, or Adobe Premiere.
• Design on-brand graphics using Canva, Photoshop, or other design tools.
• Plan and maintain a consistent visual aesthetic across platforms.

Social Media Management:

• Manage daily operations of social media accounts (Instagram, TikTok, Twitter, Facebook, LinkedIn, YouTube, etc.).
• Schedule, post, and monitor content using tools like Later, Buffer, or Meta Business Suite.
• Engage with followers — reply to comments, DMs, and encourage conversation.
• Identify and leverage trends, hashtags, and viral opportunities to boost visibility.
• Grow follower count, engagement, and conversions through strategic content and campaigns.

Community & Influencer Engagement:

• Build and manage online communities; monitor brand sentiment and audience feedback.
• Collaborate with influencers, content partners, and creators to amplify reach.
• Plan and execute giveaways, live sessions, and engagement-driven activities.

Strategy & Analytics:

• Develop monthly content calendars and campaign plans.
• Track content performance using native analytics and tools like Meta Insights, Google Analytics, or Sprout Social.
• Prepare monthly reports with insights and recommendations for growth.
• Stay updated on industry trends, platform changes, and competitor activities.

Requirements
Preferred Qualifications:

• Degree in Marketing, Communications, Media, or a related field.
• Experience working with lifestyle, fashion, wellness, or service-based brands.
• Familiarity with paid social campaigns (optional but a plus).
• Basic knowledge of email marketing or blog management is a bonus.

Other Requirements:

• Proven experience as a content creator, social media manager, or digital marketer.
• Strong portfolio showcasing social media work and content creation.
• Excellent visual storytelling, copywriting, and editing skills.
• Proficient with Canva, CapCut, Adobe Suite, or other relevant tools.
• Strong understanding of Instagram, TikTok, Facebook, Twitter, YouTube, and emerging platforms.
• Ability to shoot content with a phone or camera and edit for multiple platforms.
• Knowledge of SEO, hashtags, and digital marketing best practices.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Creativity, initiative, and a finger on the pulse of online culture.