Consumer Connections Manager at International Breweries

Job Description

• Opportunity exists for a Connections Manager in our Marketing team. The consumer connections position is responsible for managing the end-to-end process for creative powerful consumer touchpoints in the marketing department - and support the brand teams in getting their communication to the right target market.
• This role includes the management of media, communications and agency interaction - and is the cornerstone of a functioning marketing unit.

Duties and Responsibilities
Amongst other duties, the Job holder will be responsible for the following:

• Create proper briefs to align media agencies with brand teams
• Develop strong consumer connections strategies in line with best practice
• Approve and manage media strategy and planning in line with global media principles
• Align all campaigns with global best practice KPIs, including digital, total media, brilliant basics and connections media principles
• Pioneer the digital transformation of the unit, in line with the connections KPIs and the marketing transformation dashboard
• Assist in the localised management of GACC and necessary data gathering for key brands
• Attend and adhere to all zonal training on marketing transformation, connections, influencer and publisher mind-set courses and support
• Manage the media agency, including contract and payments
• Define, plan and manage all connections expenditure, in line with efficiency and effectiveness benchmarks
• Ensure consistency of brand and creative across digital customer touch points

Qualifications
The occupant of this position should possess:

• Bachelor’s degree in media, communications, marketing, PR, digital design graphic communications or related field
• Minimum 5 years successful professional experience, preferably in an agency or in-house marketing department  
• Strong portfolio of media/communications management, showing solution to business problems through effective design

Key Competencies and Attributes:

• Able to present concepts and lead internal teams to the correct solution
• Deep knowledge with Web design processes  
• Experience in implementing e-commerce initiatives  
• Strong work ethic and personal accountability  
• Strong attention to detail  
• Strong time management  
• Good interpersonal skills  
• Proficient with media planning tools or media planning data capturing techniques.

Additional Information:

• The company policy requires that your immediate manager is informed of your intention to apply for the role