Communications Manager at Africa Youth Growth Foundation

Position Overview

• The Communications Manager at Africa Youth Growth Foundation (AYGF) is a vital role responsible for developing, implementing, and overseeing the organization's communication strategies to enhance its brand visibility, increase public awareness, and support fundraising efforts.
• The Communications Manager will play a crucial role in driving the organization's message and impact, both internally and externally, to various stakeholders, partners, and the general public.

Key Responsibilities

Communication Strategy:

• Develop and execute a comprehensive communication strategy aligned with AYGF's mission, vision, and goals.
• Identify target audiences and tailor communication approaches to effectively reach and engage them.

Content Creation:

• Create compelling and engaging content for various communication channels, including press releases, articles, blogs, social media posts, newsletters, and website updates.
• Collaborate with program teams to gather information on project achievements, success stories, and impact to showcase AYGF's work effectively.

Media Relations:

• Cultivate and maintain strong relationships with media outlets, journalists, and influencers to secure media coverage and increase the organization's media presence.
• Coordinate press conferences, media interviews, and media visits to promote AYGF's initiatives.

Digital and social media:

• Manage the organization's social media platforms and develop strategies to grow the online community, drive engagement, and increase followership.
• Monitor and analyze social media performance and implement adjustments for improved impact.

Public Relations:

• Develop and implement public relations campaigns to raise awareness about AYGF's activities, events, and achievements.
• Respond to inquiries from the public, media, and partners in a timely and professional manner.

Brand Management:

• Ensure consistent branding across all communication materials and platforms to maintain a strong and recognizable AYGF brand identity for the on going projects.
• Develop branding guidelines and ensure compliance across the organization.

Internal Communications:

• Facilitate effective internal communication by disseminating relevant information, updates, and organizational news to staff and stakeholders.
• Organize staff workshops or training sessions to improve communication skills and promote a culture of effective communication within the organization.

Fundraising Support:

• Collaborate with the fundraising team to develop communication materials for donor outreach, grant applications, and fundraising campaigns.
• Assist in crafting compelling stories to demonstrate the impact of AYGF's programs on beneficiaries.
• Reporting; the Communications Manager will report to the Executive Director and work closely with the various program teams and fundraising department.

Requirements

• Bachelor's Degree in Communications, Journalism, BSc in Marketing or relevant field.
• Minimum of 8 years' relevant experience in a communications role.
• Knowledge of desktop publishing software (In Design/Photoshop).
• Excellent verbal, written, and interpersonal skills.
• Good time management and organizational skills.
• Proficient in Microsoft Office, content management systems, and social media platforms.
• Proven work experience as a social media manager with the NGO sector
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills and Public Speaking skills
• Analytical and multitasking skills
• Strong organizational and project management skills, with the ability to multitask and meet deadlines.
• Knowledge of issues related to youth development, education, and sustainable development in Africa is desirable.
• Demonstrated ability to build and maintain relationships with media outlets and key stakeholders.