Communication / Brand Strategist at Asset Management Group

Reports to: Head of Operations

Role Summary

• We are looking to employ a Communications / Brand Strategist with exceptional Creative, writing and designing skills, a strategic thinker with meticulous attention to detail, working well under pressure and meeting deadlines.
• The candidate must have a keen interest in driving strategic messages to key internal and external role-players through several creative options.

Job Responsibilities

• Create and implement comprehensive strategic marketing and communications plan to further AMG's mission and strategic plan and to increase awareness of its business.
• . Manage AMG’s varied and integrated communications channels including web, email, social media, public and media relations, and marketing collateral.
• Revamp company's website, rebrand logos, banners, brochures, marketing materials etc.
• Research and write press releases, content for the company website, infographics, blogs, newsletters and manage all AMG's Social Media platforms.
• Manage the organization's digital presence. Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Arrange and coordinate press conferences, and plan events where necessary.
• Drive social media engagement (Facebook, Twitter, YouTube) through comprehensive digital and social media strategies
• Adhere to the company’s style guide, ensuring that we produce high-quality and error-free copy and creatives.
• Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives.
• Monitor real estate-related news via print, web, and social media sources. Support and evaluate results of communication campaigns with the team.
• Work across the organization with the management team, programs team and admin team to identify media moments, develop and implement relevant materials and media outreaches.
• Generate innovative ways to gain quality media coverage across all channels.
• Manage the company's website and brand in it's entirety.

Skills and Qualifications

• Bachelor's Degree in Public Relations, Marketing, Communications, Brand Management, or any related field.
• Minimum of 2- 4 years' relevant experience in a communications/branding role. Communications strategy development in real estate is a requirement.
• Knowledge of Graphics, use of Adobe, Corel draw or Photoshop software
• Excellent verbal, written, and interpersonal skills, good time management, organizational skills.
• Proficient in Microsoft Office, content management systems, and social media platforms.
• Ability to multitask and key into Organization’s goals
• Attention to Details and Social/ Emotional Intelligence.
• Excellent Social Media and IT management skills.

Requirements:

• Must be hands-on and highly experienced in crafting and executing creative PR messaging and multi-channel media campaigns.
• Must be familiar with market trends, have outstanding knowledge and contacts within the real estate media landscape and an in-depth understanding of how to scale PR globally.
• Must be comfortable and confident in direct communication with journalists, bloggers and influencers, you must have experience managing campaigns and partner with remote employees and resources.