Commercial Manager, West Africa at Pfizer

Responsibilities
Distributor Management

• Serve as the primary point of contact between Pfizer and the distributor, ensuring alignment on strategic objectives and execution.
• Hold the distributor accountable for achieving sales targets, market share growth, and key performance indicators (KPIs).
• Monitor and evaluate distributor performance through regular business reviews and audits, ensuring compliance with Pfizer’s policies and standards.
• Support the distributor in developing and executing business plans, including sales, marketing, and operational strategies.
• Collaborate with the distributor to ensure optimal product availability, inventory management, and timely order fulfillment.

Market Development

• Act as Pfizer’s representative in-country, and maintaining relationships with key stakeholders, including healthcare professionals, and government agencies. Engage with Pfizer XF team for any queries related to the various stakeholders timeously.
• Continually assess and drive market development initiatives to enhance Pfizer’s portfolio presence in West Africa.
• Provide insights into market trends, customer needs, and competitive activities to inform Pfizer’s strategic planning and decision-making.
• Collaborate with cross-functional teams (Medical, Regulatory, Market Access, and Supply Chain, etc.) to identify and execute market access opportunities.

Commercial Strategy Execution

• Understand distributor marketing needs and partner with SSA Brand Manager to design and implement effective marketing and promotional strategies for the Pfizer’s portfolio.
• Support the distributor’s sales force (where applicable) in executing field force activities, including customer engagement and demand generation.
• Support SSA Brand Manager and ensure compliance with all promotional guidelines and regulatory requirements in each market.
• Effective management of pricing strategies in collaboration with Commercial lead, Finance, and Health and Value team. Ensure that Health and Value team are correctly briefed on commercial strategy that includes price updates.
• Monitor and analyze sales performance, pricing, and profitability, providing recommendations to distributor improve outcomes

Relationship Management

• Maintain strong relationships with local healthcare organizations, and other relevant stakeholders to strengthen Pfizer’s reputation and influence.
• Act as a trusted advisor to the distributor, providing strategic guidance and support to maximize business potential.
• Serve as the voice of the market within Pfizer, advocating for the needs of customers, stakeholders, and partners in the region.

Operational Excellence

• Coordinate with Pfizer’s internal cross-functional teams to ensure smooth operations, including product registration, supply chain management, and financial processes.
• Track and manage budgets allocated to the distributor for promotional activities, ensuring effective use of resources.
• Work with Implement robust reporting and monitoring frameworks to ensure transparency and accountability in distributor operations.

Education And Experience

• Degree in Sciences or Commerce, Post-Graduate degree will be an advantage
• 8+ years’ experience in the pharmaceutical industry
• Experience in Sales Management, Key Accounts Management, Marketing Management and Customer Marketing Management
• Experience working with Distributors and volume customers an added advantage
• Understanding of the financial levers influencing channel management