Client Business Lead at Detail and Avedia Consulting

Job Summary

• The Client Business Lead is a senior, marketing-focused role responsible for owning and growing key partner client accounts through strategic marketing leadership, campaign excellence, and strong client partnerships.
• This role is designed for an experienced marketing professional with an agency background who can translate client business objectives into effective, integrated marketing solutions.
• The Client Business Lead acts as a strategic advisor to clients, leading marketing conversations, guiding campaign strategy, and ensuring that Detail & Avedia delivers impactful, insight-driven work that drives measurable results and long-term client value.

Key Responsibilities
Client Relationship & Strategic Marketing Ownership:

• Serve as the primary strategic contact for assigned clients, building trusted partnerships grounded in marketing expertise and results.
• Develop a deep understanding of client brands, target audiences, competitive landscape, and marketing objectives.
• Provide proactive, strategic marketing counsel that supports brand growth and business outcomes.
• Identify opportunities to expand client engagement through new marketing initiatives, campaigns, or integrated solutions.

Marketing Strategy & Campaign Leadership:

• Lead the development of integrated marketing strategies and campaign roadmaps aligned with client goals and brand positioning.
• Collaborate with clients to define campaign objectives, success metrics, and deliverables.
• Translate client objectives into clear, strategic briefs for Creative, Media, Content, and Brand teams.
• Provide strategic oversight and direction throughout campaign development and execution.
• Review and guide creative, media, and content outputs to ensure quality, relevance, and alignment with brand and marketing objectives.
• Ensure timely delivery of campaigns while maintaining high standards of marketing effectiveness and execution.

Marketing Planning, Performance & Optimisation:

• Oversee campaign planning and optimisation across channels, ensuring consistent messaging and effective audience engagement.
• Monitor campaign performance using relevant marketing metrics and insights.
• Lead post-campaign evaluations, drawing insights and learnings to improve future marketing strategies.
• Present performance insights and strategic recommendations to clients, focusing on impact, brand growth, and continuous improvement.
• Stay informed on marketing trends, tools, and best practices to enhance campaign innovation and effectiveness.

Team Leadership & Marketing Capability Development:

• Lead, mentor, and guide Brand Managers and client-facing team members, promoting marketing excellence and accountability.
• Foster a collaborative, high-performance culture focused on delivering strong marketing outcomes for clients.
• Support the development of marketing capabilities within the team through coaching, knowledge-sharing sessions, and training.
• Encourage cross-functional collaboration to ensure cohesive and integrated client delivery.

Client Growth & Account Development:

• Support client retention and growth through strategic marketing-led initiatives and campaign ideas.
• Partner with management to contribute to pitches, proposals, and client growth conversations.
• Identify opportunities for expanded scopes based on client marketing needs and performance insights.

Key Performance Indicators (KPIs)

• Client satisfaction and retention
• Campaign performance and effectiveness
• Quality of strategic marketing output
• Growth in client engagement and scope
• Reduction in client escalations
• Team performance and collaboration.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 5–6 years’ experience in marketing, advertising, or a creative agency environment.
• Strong experience leading integrated marketing campaigns across multiple channels.
• Proven ability to manage senior client relationships and lead strategic marketing conversations.
• Excellent communication, presentation, and leadership skills.
• Hands-on experience managing multiple client accounts simultaneously in an agency setting.

Core Competencies:

• Strategic marketing thinking
• Client partnership and stakeholder management
• Campaign planning and execution
• Creative judgment and brand understanding
• Leadership and team development
• Data-driven decision-making.