Chief Marketing Officer at Alan & Grant

Job Summary

• We are seeking an experienced Chief Marketing Officer (CMO) to drive sales and increase company revenue and subsequently define data-driven actions and strategies in order to consistently optimize the business’ commercial performance. The CMO is expected to plan, develop, and execute the company's marketing and sale strategy as well as advertising initiatives and strategy. The role also includes sales and customer service management.

Key Responsibilities

• Marketing Strategy: Planning, development and execution of marketing and distribution strategy that aligns with organizational goals
• Sales and customer service management and delivering on the Company’s overall revenue target
• Driving new business revenue and managing the renewal of existing business through developing and maintaining strong customer relationships
• Ensure realization of target revenue, outlet coverage and business growth.
• Develop strategy for Sales Team Capacity Building. Creation of a high performing team environment enabling employees to reach their full potential and maximize personal and business performanceDefine and communicate annual goals, perform formal and informal performance reviews, and ensure changes and updates are communicated in a timely and professional manner.
• Effective allocation and deployment of all Sales assets assigned to the Region to ensure optimal utilization.
• Ensure the Daily route plan is adhered to for effective and efficient coverage of all outlets
• Reporting & Documentation of all sales activities to ensure timely and accurate decision-making.
• Supervision of team's daily truck out and Average time to sell

Requirements

• Minimum of Bachelor’s degree with extensive professional experience, a master's in business administration with a focus on marketing or an MBA with a concentration in Marketing.
• 10-15 years experience in Sales & Marketing preferably from FMCG as a CMO or equivalent senior marketing leadership role.
• Proven track record of developing, managing and executing a wide range of marketing programs/campaigns across B2B and B2C verticals.
• Excellent leadership and team management skills with the ability to inspire, mentor and develop marketing professionals.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
• Strong analytical and problem-solving skills with the capacity to leverage data and insights for informed decision-making.
• Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytical platforms