Chief Marketing and Sales Officer (CMSO) at SalesPlat

Job Description

• Our client is looking for an experienced Chief Marketing and Sales Officer (CMSO) to define and execute comprehensive marketing and sales strategies.
• This role will play a key role in driving customer acquisition, retention, and revenue growth through innovative approaches that resonate with cooperative banking models.

Responsibilities

• Develop and implement marketing and sales strategies that align with the company’s vision, with a focus on cooperative banking models.
• Establish revenue targets, analyze market trends, and drive customer engagement through integrated marketing plans.
• Lead and mentor the sales team, setting clear goals to optimize customer acquisition and retention.
• Create sales processes and track performance through CRM systems to enhance revenue growth.
• Identify and execute strategies for expansion into new markets, especially within cooperative banking.
• Oversee marketing campaigns across digital and offline channels, ensuring brand consistency and effectiveness.
• Use data analytics to refine marketing strategies and manage partnerships with agencies and vendors.
• Build a high-performing marketing and sales team, fostering collaboration with cross-functional teams.
• Provide coaching and performance reviews to drive individual and collective success.
• Manage the marketing and sales budget effectively, tracking KPIs like customer acquisition cost and return on investment.
• Report progress to the CEO and executive team regularly.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Finance, or a related field. An MBA or Master’s degree is preferred.
• 8+ years in senior marketing and sales roles, preferably within fintech, financial services, or technology sectors.
• Proven success in revenue-driven marketing and sales strategies, especially within cooperative banking.
• Experience with both digital and traditional marketing, team leadership, and customer acquisition strategies.
• International experience in Africa or other emerging markets is a plus.
• Expertise in digital marketing, sales enablement, and CRM tools like Salesforce or HubSpot.
• Strong analytical skills, with the ability to use data tools like Google Analytics to measure and optimize campaign performance.
• Excellent communication and interpersonal skills, with experience building client relationships.
• In-depth knowledge of cooperative banking models, including positioning and marketing cooperative financial products.
• Familiarity with relevant regulations in emerging markets.