Category Marketing Manager at Tropical General Investments (TGI) Group

Job Summary

• We are seeking an experienced and dynamic Marketing Manager to lead our marketing initiatives within the Food/FMCG sector. The ideal candidate will possess a strong background in product and brand management, with a proven track record of success in executing comprehensive marketing strategies.

Job Details

Key Responsibilities:

• Develop and implement marketing strategies aligned with company objectives.​
• Lead the creation and execution of marketing plans, ensuring effective delivery of goals and targets.​
• Oversee all aspects of product and brand management for the assigned portfolio.​
• Drive brand equity and awareness through innovative marketing campaigns.​
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.​
• Manage relationships with internal and external stakeholders, including creative and media agencies.​
• Ensure alignment and effective communication across all parties involved in marketing initiatives.​
• Conduct thorough market research to identify trends, opportunities, and consumer insights.​
• Oversee media planning and category management across diverse geographies.​

Requirements

Qualifications:

• MBA in Marketing from a recognized university or business school.​

Experience:

• 2 to 15 years of experience in the Food/FMCG industry within core marketing functions.​
• Demonstrable successes in product and brand management.​

Skills:

• Strong commercial acumen and experience in budget handling.​
• Excellent communication and presentation skills.​
• Effective interpersonal skills with a focus on stakeholder management.​
• Proven ability to lead and mentor a team.​
• Experience in executing ATL, BTL, TTL, market research, media planning, and category management across diverse geographies.