Brand, Marketing & Social Media Manager at Alan & Grant

Job Summary

• Support the Director of Marketing in the day-to-day management of the company. 
• The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
• This role ensures consistency across all marketing channels and touch-points, while effectively engaging with target audiences.

Key Responsibilities
Brand & PR Strategy:

• Develop and implement the Brand & PR strategy for the company.
• Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
• Continuously monitor and evaluate brand identity, positioning, and perception.
• Develop and execute integrated marketing and branding campaigns, ensuring all deadlines are met.
• Create and maintain a brand road map, ensuring adherence by all stakeholders.
• Cultivate relationships with brand influencers, ambassadors, and media partners to enhance visibility.
• Ensure brand equity is consistently upheld across all brand touch points.

Marketing & Content Management:

• Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
• Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
• Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.
• Manage and oversee all email marketing campaigns, ensuring targeted outreach and engagement.
• Track and analyze campaign performance, compiling pre-, during-, and post-campaign reports.
• Generate and present monthly marketing performance reports to the Head of Marketing.

Organic Social Media & Paid Media Management (Google & Meta Paid Ads):

• Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
• Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
• Monitor social media trends, competitor activity, and audience behavior to refine strategies.
• Oversee content creation, scheduling, and publishing of posts to maintain a strong and cohesive brand presence.
• Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
• Track and report on social media analytic, providing insights and recommendations for optimization.
• Develop and oversee the execution of paid media strategies across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram Ads) to drive brand awareness, engagement, and conversions.
• Work closely with the digital agency, ensuring alignment with overall marketing objectives, providing creative direction, and approving campaign structures, targeting, and messaging.
• Monitor, analyze, and report on campaign performance, ensuring KPIs (CTR, ROAS, CPC, CPA) are met and optimizing accordingly.
• Coordinate internally with content, design, and brand teams to ensure ad creatives and messaging align with the brand’s tone, seasonal campaigns, and promotional priorities.
• Manage budgets for paid media campaigns, allocating spend effectively across channels to maximize impact.
• Stay updated on new platform features, trends, and best practices to continuously refine paid media strategies.
• Oversee A/B testing of ad creatives, copy, and audience targeting to improve performance.
• Work with the digital agency on targeting and prospecting strategies, ensuring effective segmentation and audience building.
• Provide regular performance insights and recommendations to senior management to guide strategic decision-making.

Guest Experience & Community Engagement:

• Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
• Develop initiatives to foster a sense of community and engagement among guests and visitors.
• Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.

Requirements

• 5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
• Strong expertise in brand strategy, marketing, and digital/social media management.
• Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
• Excellent copy writing, communication, and storytelling skills.
• Proficiency in social media platforms, content creation, and digital marketing tools.
• Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
• High attention to detail with excellent planning and organizational skills.
• Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Ability to work independently and thrive in a fast-paced environment while meeting deadlines.