Brand Manager – Vileda at CHF Heron Nigeria Limited

Key Responsibilities

• Strategy & Growth: Develop annual brand plan, pricing, and positioning for Vileda Nigeria. Deliver volume, value, and market share targets.
• Product & Innovation: Launch new SKUs from Vileda. Adapt products/packs for Nigerian consumers
• Consumer Marketing: Plan digital, market storms, in-store activations, work with agencies to create plans that sells.
• Trade Marketing: Partner with Sales to drive distribution, visibility across Nigeria.

Requirements

• Experience: 4–6 years brand management in FMCG. Household, homecare, or personal care experience is a strong plus.
• Track Record: You’ve grown a brand before. Can show share gains, successful launches, or ROI on campaigns.
• Skills: Strong analytical skills, consumer insights, digital marketing, trade understanding, marketing campaigns and data analysis.
• Education: BSc in Marketing, Business, or related.
• Mindset: Street smart + boardroom smart. Can visit local market in the morning and present to Vileda Germany in the afternoon
• Bonus: Experience managing international brands or dealing with modern trade buyers.

Why Join CHF HERON

• To build a global brand locally – real ownership, not just execution
• Competitive salary + performance bonus + HMO + pension
• Career growth in a fast-expanding FMCG company Be part of a team bringing quality to Nigerian households.