Brand Manager (Growth & Product-to-Market) at Pharmarun

Role Description

• This is a full-time hybrid role for a Brand Manager (Growth & Product-to-Market) at PHARMARUN. The role is located in Lagos, with some work from home acceptable. As a Brand Manager, you will be responsible for developing and implementing strategies to enhance brand awareness, driving product launches, and ensuring the growth of our services. You will oversee market research, coordinate with cross-functional teams, and manage marketing campaigns to promote our brand.
• It’s a growth-driven position that blends brand storytelling, product marketing, and sales enablement to ensure our products resonate with the right audiences and deliver measurable results.
• The ideal candidate understands healthcare consumers, B2B2C market dynamics, and can bridge the gap between product, marketing, and revenue team

Key Responsibilities

Brand Positioning & Market Fit

• Develop and execute a brand strategy that aligns with Pharmarun’s growth and revenue objectives.
• Define the product’s value proposition for *B2B2C, B2B, and B2C audiences* (e.g., HMOs, hospitals, pharmacies, and end users).
• Work with product and growth teams to ensure *market feedback* informs product development and service enhancements.

Growth-Driven Campaigns

• Lead integrated campaigns that drive user acquisition, product adoption, and revenue conversion.
• Work closely with the marketing team to create multi-channel strategies(digital, offline activations, community events, partnerships).
• Partner with sales to deliver marketing materials, case studies, and playbooks for closing deals.

Product-to-Market Execution

• Coordinate go-to-market (GTM) plans for new features, product launches, and service rollouts.
• Develop compelling narratives and content for product promotions across different channels.
• Oversee creative execution — from concept to final delivery — ensuring brand consistency and impact.

Market & Consumer Insights

• Conduct regular competitor and industry analysis to identify opportunities for differentiation.
• Track customer sentiment and behavior to refine messaging and campaigns.
• Use analytics to measure brand performance, campaign ROI, and user conversion rates

Cross-Functional Leadership

• Act as the bridge between product, marketing, growth, and operations to ensure aligned execution.
• Support the CEO and growth team with strategic pitches and presentations
• Ensure the Pharmarun brand is visible and credible in the healthcare ecosystem through partnerships, media, and events.

Key Performance Indicators (KPIs)

• Monthly user acquisition growth and active user retention rates
• Contribution of brand campaigns to GMV and revenue growth
• Increase in brand awareness and customer preference scores
• GTM campaign success rates (measured by adoption and engagement).
• Marketing-generated leads and conversion rates for B2B/B2B2C.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years in brand management, product marketing, or growth marketing (preferably in *healthtech, FMCG, or B2B2C*).
• Proven ability to translate brand vision into measurable growth results
• Strong understanding of digital marketing, product launches, and customer acquisition funnels
• Excellent storytelling, presentation, and communication skills.
• Data-driven mindset with experience in campaign analytics and market research.
• Ability to thrive in a fast-paced startup environment with cross-functional responsibilities.