Brand Manager at Drinks.ng

Job Summary

• The Brand Manager will develop a brand strategy for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, marketing research.
• The brand manager will conduct market research for the company and this involves surveying and polling demographics, determining demands for products. 

Job Description

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics.

Requirement and Skills

• Proven working experience as Brand Manager 
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Research
• Marketing Analytics
• Market Analysis
• Market Research
• Digital Marketing Analytics
• Must have minimum 3yrs experience upwards
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field