Brand Manager at Seven Up Bottling Company

Summary

• The Brand Manager will create and execute marketing plans to produce sustained, profitable volume growth and lasting brand equity.
• He/She will manage Advertising and Marketing expending to deliver marketing plans, volume and profit goals within budget.

 Responsibilities

• Develop and implement brand strategies that align with business goals and market trends.
• Conduct market research to understand consumer insights, competitive landscape, and market opportunities.
• Define the brand's positioning, target audience, and key messaging.
• Plan and execute integrated marketing campaigns, including digital, print, and in-store activations.
• Manage the development of creative content and ensure consistency across all communication channels.
• Monitor and analyze campaign performance, adjusting strategies as necessary to achieve objectives.
• Collaborate with the product development team to drive innovation and maintain a strong product pipeline.
• Oversee the launch of new products, ensuring they align with the brand’s identity and meet consumer needs.
• Manage the product lifecycle, including pricing, packaging, and distribution strategies.
• Develop and manage the brand's marketing budget, ensuring efficient allocation of resources.
• Track spending and ROI on marketing activities, making recommendations for cost optimization.
• Work closely with sales, supply chain, and finance teams to ensure brand objectives are met.
• Partner with the trade marketing team to develop in-store strategies that drive brand visibility and sales.
• Liaise with external agencies, including creative, media, and PR, to execute brand initiatives.
• Analyze brand performance using key metrics such as market share, sales growth, and consumer feedback.
• Provide regular reports to senior management on brand health and marketing effectiveness.
• Identify areas for improvement and develop action plans to address them.
• Ensure overall business strategies, goals, and changes from senior leadership are understood and successfully executed. Communicate the unit goals to the team, motivating them in the accomplishment of set goals and objectives.

Requirements

• A Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field.
• Minimum of 5-7 years of work experience, 2 of which should be a managerial role in a Brand Manager position.
• Candidate must have proven experience in FMCG