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  • Posted: Oct 4, 2022
    Deadline: Nov 4, 2022
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    Greensprings School is an independent, non-partisan, day and boarding school for boys and girls from 18months - 18years. We encourage students to be lifelong learners by instilling in them great confidence, respect and a consciousness of the needs of society. Greensprings School began in 1985 in the heart of Anthony Village, Lagos. Today, we have establi...
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    Brand Communication Executive

    The Brand Communication Executive will report to the Head of Corporate Strategy, who will report to the Chief Strategy Officer. He / She will join the team and will be
    responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:-
    Increase in student population

    • Increase of international student
    • Increase in boarding population
    • Achieve ranking as one of the top 5 schools in Africa and put the school on “top of mind” across Africa.

    Job description for Brand
    Communication Executive

    • Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Plan and execute marketing campaigns for admissions and entrance examinatio
    • Identify opportunities for marketing/PR that can
    • lead to the primary objective of increasing student populatio
    • Offline review of target markets segments and activities within the organisation for PR worthy events
    • Measuring and reporting on the performance of all digital marketing campaigns
    • Design, build and maintain the school’s social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Website audit, review and regular updates
    • Generation of content and clever writing for the school’s blog
    • Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
    • Create and adopt a system to engage and track leads generated from acquisition channels
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Develop strategic relationships with agencies and other vendor partners
    • Evaluate emerging technologies and provide recommendations where necessary
    • Engage in physical sales calls to feeder schools and targeted high profile housing estates

     Requirements

    • BSc. degree in marketing or a related social science field
    • Proven working experience in digital marketing
    • Proven working experience in relationship management
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • This person must be organized, resourceful, creative, and have strong interpersonal skills.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • The candidate should have a strong grasp of current marketing tools and strategies
    • Must be able to lead integrated digital marketing campaigns from concept to execution

    Method of Application

    Interested and qualified candidates should forward their CV to: recruitment.anthony@greenspringsschool.com using the position as subject of email.

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