Brand Communication and Marketing Executive at Dayola Property and Development Company

Responsibilities
Branding:

• Maintain consistent brand messaging across all channels (online and offline)
• Draft press releases, announcements and promotional materials for brand visibility
• Plan and promote real estate open houses, webinars, virtual property tours and exhibition
• Coordinate event branding, invitations and digital amplification strategies
• Monitor social media trends and leverage them creatively to boost brand engagement
• Oversee the company’s website, ensuring it remains updated with new listings, blogs and SEO best practices
• Build and nurture relationships with media houses and property listing platforms

Communication:

• Develop email marketing campaigns for newsletter, promotions and property updates
• Design and disseminate key messages through various channels like social media, newsletter
• Monitor and analyze communication metrics and feedback
• Monitor social media conversations, respond to inquiries and address any issues promptly
• Manage the company’s social media profiles (Instagram, Facebook, LinkedIn, Tiktok) with daily /weekly content calendar

Marketing:

• Develop and implement targeted digital marketing campaigns across social media, email, search engines and property listing platforms
• Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, property-specific ad networks)
• Track, analyse and report on digital performance metrics (leads generated, CTR, Conversions, etc.,) and optimize for better ROI
• Write clear, persuasive marketing copy for listings, campaigns, websites and brochures
• Support the sales team with marketing collaterals and targeted communications to drive client conversion
• Coordinate property photoshoots, virtual tours and video marketing efforts
• Create and curate engaging content for digital channels, property showcases, client testimonials, market insights, blogs, newsletters and videos

Requirements

• Candidates should possess a Bachelor's Degree with 3 - 7 years of work experience.