Brand and Growth Strategist at Dicalo Consulting Group

Job Summary

• In this role, you will be responsible for brand positioning, customer acquisition strategies, creating and executing marketing strategies that drive brand awareness, customer engagement, and sales revenue growth across all channels.
• You will lead campaigns, analyze consumer trends, and collaborate with internal and external partners to ensure the brand remains visible, relevant, and competitive.

 Key Responsibilities

• Develop and execute marketing strategies to grow brand awareness and increase sales.
• Lead digital marketing initiatives across social media, SEO, email marketing, and paid media.
• Analyze market data, customer insights, and competitor activity to identify new opportunities.
• Collaborate with the creative team to produce compelling, on-brand content.
• Plan campaigns around holidays, gifting seasons, and launches
• Maintain brand tone and visual consistency
• Design in-store activation campaigns
• Improve CRM and repeat purchase rate
• Monitor campaign performance and optimize strategies based on analytics and KPIs.
• Build and manage relationships with influencers, media partners, and collaborators.
• Launch loyalty or VIP programs
• Stay current with marketing trends, technologies, and best practices to drive innovation.

Required Skills:

• Strong understanding of digital marketing tools, platforms, and metrics.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and CRM systems.
• Analytical mindset with the ability to translate insights into action.
• Excellent communication, collaboration, and project management skills.
• Creative thinker with attention to detail and a results-driven approach.

 Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years’ experience in marketing strategy, preferably within the retail or gifting sector.
• Proven success in developing and executing campaigns with measurable results.