ATL & Social Marketing Manager at KingMakers

Role Overview: 

• The ATL & Social Marketing Manager is responsible for the development, implementation and ongoing management of all above the line marketing channels, including, but not limited to TV, Radio, OOH, Organic Social Media, Sponsorships, Events & Activations, and Influencers
• Through a strong understanding of our customers and the gambling market as a whole, the ATL & Social Marketing Manager will ensure that key communications about the BetKing brand and its products are delivered in a way that will resonate with customers, and in the most engaging channels
• Reporting in to the Head of Marketing for BetKing online, the ATL and Social Manager will support them in leading the marketing team to create best-in-class marketing campaigns that resonate with the BetKing target audience

What You Will Be Doing:  

• Develop, manage and implement the communications strategy for SuperSportBet across all above the line marketing channels, including TV, Radio, OOH, Social Media, Sponsorships, Events & Activations, and Influencers
• Plan and manage the ATL media buying, via agency and in house, to ensure communication plans are optimised, on budget and meet brand and campaign objectives.
• Develop and implement the Organic Social Media strategy working with agencies, influencers and partner brands to grow direct-to-site traffic, and increase brand loyalty
• Understand how product features can benefit the social strategy and work alongside the product teams to prioritise and deliver these
• Manage the ATL and Social team, providing clear direction and an understanding of the overall marketing strategy, alongside a focus on personal development
• Working with the Research and Insight team, implement methods to gain a deep understand of both the BetKing customer and broader market, communicating these throughout the business to inform the marketing and business strategy
• Own the metrics for awareness and consideration of the BetKing brand, creating a drive to look for ways to improve
• Using brand tracking, social listening and other means, report against channel specific KPIs, constantly striving for new ways to improve the impact of these channels
• Through regular communication with the Performance Marketing team, create an aligned marketing plan that combines both ATL and Digital channels to have the greatest impact on business performance
• Working with the agency marketing team, ensure that there is alignment across key initiatives and consideration for where both teams can compliment each other

What You Need for This Role:  

• 5 years+ as a Marketing manager including experience managing your own team
• Extensive experience in managing large scale advertising budgets across ATL channels - including but not limited to TV, Radio, OOH, Organic Social Media, Sponsorships, Events & Activations, and Influencers
• Experience developing and implementing a social media strategy that creates both an increase in direct business performance, and has a positive impact on the consumer brand
• An understanding of how ATL media can have both a short and long term impact on business performance, and the ability to communicate this in a clear and concise way
• A passion for understanding the customer and using these insights to inform a marketing strategy
• A constant desire to look for opportunities to improve our approach to marketing, and a willingness to step outside of your direct remit in order to take ownership and drive change quickly and efficiently
• Experience in successfully managing third party agency and influencer relationships
• Experience in managing large budgets, including forecasting cost management and reporting
• Experience of having managed a brand in a regulatory framework.
• Experience within the igaming industry and a passion for sport would be advantageous but not essential
• Experienced in managing and developing a team