Assistant Marketing Manager at DAG Industries Nigeria Limited

Job Summary

• The Assistant Marketing Manager supports the planning, development, and execution of marketing strategies and campaigns to promote the company’s products or services, enhance brand awareness, and drive sales growth.
• This role involves coordinating marketing activities, managing content, supporting market research, and ensuring smooth execution of promotional initiatives across various channels.

Key Responsibilities

• Assist in developing and implementing marketing plans, campaigns, and promotional strategies.
• Conduct market research to identify customer needs, trends, competitor activities, and opportunities.
• Support in managing the company’s brand presence across digital and offline platforms.
• Collaborate with sales, product development, and other teams to align marketing activities with business objectives.
• Oversee content creation for social media, websites, newsletters, and promotional materials.
• Monitor and analyze the performance of campaigns, preparing reports with insights and recommendations.
• Manage relationships with vendors, advertising agencies, and other external partners.
• Organize and coordinate events, exhibitions, sponsorships, and product launches.
• Support budget planning and track marketing expenses to ensure cost-effectiveness.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 5-10 years of relevant experience in marketing or brand management.
• Experience with marketing tools, analytics platforms, and CRM software is an advantage.
• Knowledge of digital advertising (Google Ads, Meta Ads, etc.) is preferred.

Key Skills & Competencies:

• Strong understanding of marketing principles, branding, and digital marketing.
• Proficiency in social media management, SEO, email marketing, and content creation.
• Analytical skills with the ability to interpret data and market trends.
• Excellent communication, presentation, and interpersonal skills.
• Creativity and problem-solving ability.
• Strong organizational skills with attention to detail.
• Ability to work under pressure and meet deadlines.

Salary
N500,000 - N600,000 monthly.