Assistant Brand Manager - Flying Fish & Castle Lite at International Breweries

The key purpose: The main purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.

Key roles and responsibilities:​

• Directly lead all Brand led events. ​
• Co create brand plans for all year-round campaigns.​
• Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content. ​
• Analyze data for insights & articulates opportunities for the brand.​
• Lead and manage influencers/celebrities all through the year to deliver Earned media ​
• Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.​
• Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops​
• ZBB Budget man8. Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team.
• Develop creatives for in-bar as needed by the Trade Marketing team.​agreement –to ensure ZBB delivery in line with budget.

Key Competencies:​

• Good Communication skills​
• Self -driven, takes initiative and manages time/priorities well. ​
• Influencing and collaboration skills​
• Ability to handle complex situations under pressure​
• Passionate, self-starter​
• Action and results oriented​
• Stakeholder/ Relationship management​
• Consumer focused

Minimum Requirements:

• Bachelor's Degree in a relevant field.​
• Minimum of 2 years relevant brand management/marketing experience ​
• Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).

Education​

• Bachelor's Degree in a relevant field.​

Experience​

• Minimum of 2 years relevant brand management/marketing experience ​
• Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).