Area Sales Manager at Primera Africa Finance Group

ROLES AND RESPONSIBILITIES

• Responsible for executing sales and marketing strategies, and effectively managing the Regional
• Sales Team to achieve set goals.
• Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.
• Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
• Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.
• Achieve retail coverage expectations by channel by location.
• Execute all Channel promotional activities to win disproportionately in the region.
• Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
• Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
• Execute all national initiatives and guidelines in a timely and excellent manner.
• Effectively manage customers to drive customer satisfaction.
• Build and motivate a high performing team.
• Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.
• Provide monthly demand forecast by SKU by brand by customer.
• Track and share competitor market activities in a timely manner.

JOB REQUIREMENT

• Bachelor's Degree in Marketing, Business Administration or a relevant field.
• Master’s Degree will be an added advantage.
• Relevant certifications and training are an added advantage.

Work Experience:

• A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role.
• Experience in Juice and Beverages products is highly relevant.
• A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.
• Successful track record in managing high-performance sales and
• Marketing teams within a region and result oriented.
• Has people management experience.
• Demonstrated ability to coach and develop teams.

Technical requirements:

• In-depth knowledge of Region and Nigeria markets for Juice and
• Beverages Product.
• Knowledge of Business strategy development, Distributor
• Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
• Demand forecasting and business development.
• Good knowledge of channel structure and opportunities.
• Person Specification:
• Building Collaborative and Healthy Relationships - Amiable enough to easily build productive working relationships with co-worker clients and resources whilst valuing people of different backgrounds, cultures and demographics.

Key Performance Indicators:

• Quality ratings of products as indicated in control reports versus specification.
• Number and complexity of consumer product complaints per month
• Loss of sales opportunity on account of low-quality standards