Area Sales Manager at DAG Industries Nigeria Limited

Job Summary

• The Area Sales Manager (ASM) is responsible for achieving sales targets, expanding market share, and managing dealer/distributor networks within the assigned territory.
• The role involves developing and executing effective sales strategies, leading a sales team, and ensuring customer satisfaction in line with the company’s goals within the automobile sector.

Key Responsibilities
Sales & Business Development:

• Achieve monthly, quarterly, and annual sales targets for vehicles, spare parts, and accessories.
• Identify and develop new business opportunities, markets, and dealer networks.
• Implement sales strategies and campaigns to increase brand presence and market penetration.
• Monitor competitors’ activities, pricing, and marketing strategies to maintain market competitiveness.

Dealer / Channel Management:

• Manage existing dealers and appoint new dealers in the assigned area.
• Ensure dealers adhere to company standards for sales, service, and customer satisfaction.
• Conduct regular visits to dealers for performance reviews and sales support.
• Support dealers with inventory planning, retail financing, and promotional activities.

Team Leadership & Performance Management:

• Supervise and motivate Territory Sales Executives and Dealer Sales Consultants.
• Set clear sales objectives and performance metrics for the team.
• Conduct training, coaching, and performance reviews to enhance sales productivity.

Customer Relationship Management:

• Ensure customer satisfaction through efficient complaint handling and after-sales follow-up.
• Build and maintain strong relationships with key customers, fleet owners, and corporate clients.

Reporting & Market Analysis:

• Prepare and submit periodic sales reports, forecasts, and market intelligence reports.
• Analyze sales data and recommend corrective actions for underperforming markets or dealers.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Dealer network growth and retention.
• Customer satisfaction scores.
• Market share growth in assigned territory.
• Timely submission of sales reports and forecasts.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 3 – 5 years experience in sales management, preferably in the automobile industry (passenger or commercial vehicles, two-wheelers, or spare parts) or FMCG.
• Proven track record in achieving sales targets and managing dealer networks.

Skills & Competencies:

• Strong negotiation and communication skills.
• Excellent leadership and team management abilities.
• In-depth knowledge of automobile products, market trends, and customer behavior.
• Analytical thinking and problem-solving skills.
• Proficiency in MS Office and CRM/sales tracking tools.
• Willingness to travel extensively within the assigned region.