Area Sales Manager (Beauty and Homecare) at Ascentech Services Limited

Job Objective

• Lead and maximize the commercial operation of a designated territory.
• Develop our direct and indirect sales channels by producing appropriate plans and measurement tools which will grow the company’s volume, raise its profitability and increase the market share of the brands.

Core Deliverables

• Deliver the monthly and annual sales targets for the territory.
• Achieve availability of products in wholesale and retail outlets that is at the same level as our main competitors,
• Work with our dealers and retailers to activate our products at the point of sale.
• Identify, create and execute opportunities with dealers/retailers to increase sell-in/sell-out.
• Supervise, coach and train the team on the job to better sell and merchandize our products.

Other Functions:

• Provide weekly/monthly sales forecasts for the assigned territory.
• Drive the flawless execution of the sales plan for the territory as agreed with the NSM. Oversee the execution and tracking of marketing activities in the territory.
• Develop strong relationships and close collaboration with all Distributors in the territory.
• Monitor Distributors’ turnover and stocks on a weekly basis and ensure that all our SKUs are available and that they their monthly targets.
• Develop and execute action plans in case the Distributors fall behind on his/her monthly target.
• Identify and recruit new customers, both, in wholesale and retail.
• Raise orders and invoices; closely monitor cash collections, in collaboration with the Finance team.
• Stay close to the Logistics/Warehouse team to ensure that goods are delivered on time.
• Ensure proper management and control of company assets (like sales vehicles assigned to Distributors, POS materials, etc.).
• Track the execution of the FSMs and TSMs work plan and that of the SRs’ daily/weekly call plan (actual calls versus calls scheduled; productive calls versus actual calls made; outlets covered versus target).

Job Requirements

• BSc. / HND with 5 years experience in Sales; preferably in Fast Moving Consumer Goods, Open Market Sales Operations, Distributors management etc.
• Territory Management Skills (customer/outlet mapping, call/route plan, volume planning, NND, Market Analysis).
• Proficiency in building and maintaining Strong Customer Relationship.
• Must possess good analytical and computing skills.
• Proficiency in Information tracking, Sales analytics and power point presentation.
• Exerting personal influence for initiating action steps and execution of plans.
• Decision-making and demonstrating self-confidence.
• Strong customer focus and negotiating skills.
• Applicant must be young, agile, and intelligent.