Admissions Representative / Marketing Officer at Dalewares Institute of Technology

Job Summary

• We are seeking a highly motivated and results-driven Admissions Representative/Marketing Officer to join our team at Dalewares College of Management and Technology Polytechnic.
• The successful candidate will be responsible for promoting our institution, generating leads, and converting them into enrolled students.
• The ideal candidate will have excellent communication and sales skills, with a proven track record of achieving targets and meeting deadlines.

Job Responsibilities
Marketing:

• Develop and implement marketing strategies to promote Dalewares College of Management polytechnic and Technology to potential students
• Utilize social media, email marketing, and other digital channels to reach target audience
• Create engaging content, including blog posts, social media posts, and email newsletters
• Collaborate with the marketing team to develop and implement marketing campaigns

Lead Generation:

• Identify and pursue new business opportunities, including schools, organizations, and individuals
• Develop and maintain relationships with potential students, parents, and educational institutions
• Utilize various channels, including phone, email, and social media, to generate leads
• Qualify leads and pass them on to the admissions team

Sales and Conversion:

• Follow up on leads and convert them into enrolled students
• Provide excellent customer service and respond to inquiries in a timely manner
• Present and promote Daleways College of Management and Technology's programs and services to potential students
• Negotiate and close sales, meeting or exceeding enrollment targets

Relationship Building:

• Build and maintain relationships with existing students, alumni, and industry partners
• Collaborate with the admissions team to ensure a smooth enrollment process
• Provide feedback to the management team on market trends, competitor activity, and student needs

Key Performance Indicators (KPIs)

• Number of leads generated
• Conversion rate of leads to enrolled students
• Enrollment targets met or exceeded
• Customer satisfaction ratings
• Revenue growth

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field
• 2+ years of experience in sales, marketing, or a related field
• Proven track record of meeting or exceeding sales targets
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficiency in MS Office and CRM software (e.g., HubSpot, Salesforce)
• Experience with digital marketing channels, including social media and email marketing
• Knowledge of the Nigerian education sector is an advantage.

What we offer

• Competitive salary and commission structure
• Opportunities for growth and development
• Dynamic and supportive work environment
• Training and support to help you succeed in your role.