Social Media Analyst at Ntel Nigeria

Role Purpose

• To increase ntel’s exposure and traffic on the social media platform.
• Will also be involved in developing loyal customers, generating leads that will grow business partnerships and provide marketplace insight via the social media; determine solutions with good product-market fit and collaborate effectively to deliver products quickly to market.

Key Role Responsibilities

• Develop content for and monitor online and social conversations and actively participate in them to build brand visibility, thought leadership and solve consumer issues
• Generate, edit, publish and share daily comments and content (original text, images, video or HTML) that builds meaningful connections and addresses issues for application users
• Prioritize key issues and needs, lead the ideation process to support the creation of multiple solutions
• Assist in production and writing knowledge base articles
• Capture and analyse the appropriate social data/metrics, insights and best practices, and then acting on the information
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate with the Line Manager to design advertising campaigns
• Research how emerging social networks and features can benefit our company.
• Identify habits of our online customers and suggest ways to reach a broader audience
• Build and support SEO (Search Engine Optimization) strategies, including optimizing keywords in content marketing projects.

Minimum Requirements
Education:

• Fluent in English
• Minimum of First degree in Marketing, Communication or Advertising
• First degree in any field
• MBA or Masters in a related field is desirable.

Experience:

• Minimum of 2-5 years’ experience including:
  • Understanding of integrated marketing communications and the digital media landscape
  • Knowledge of social media legal guidelines
  • Experience planning social media programs
  • Experience writing, editing and crafting content for the social media space
  • Excellent writing, editing (photo, video/text), presentation and communication skills
  • Mastery in and passion for all social media channels
• Must have active social media accounts
• Knowledge of email and web based tools, CRM tools
• Ability to handle multiple “priority” projects simultaneously and meet established deadlines
• Ability to interact with app users to provide and process information in response to inquiries, concerns, and requests about products and services
• Excellent writing, editing (photo/video/text), presentation and communication skills
• Ability to work independently, take a concept and run with it, whilst keeping team members in the loop on progress and feedback/support needed.
• Great organizational skills to work simultaneously on numerous digital
• Objectives in a comprehensive method
• Excellent customer service skills; a strong desire to help people
• Proactively escalate issues, observations, opportunities, and insights to the engineering group.

Professional Certification:

• Relevant Professional Certification from a recognized Professional body.

Competencies
Knowledge:

• Good knowledge and understanding of Customer needs
• Skills / Physical Competencies:
• Strategic Thinking
• Stakeholder management skills
• Good Communication skills
• Innovative skills
• Social Media skills
• Interpersonal skills
• People Management skills
• Ability to lead change
• Research/Analytical skills
• Presentation skills.

Behavioural Competencies:

• Creative
• Accountable
• Resilient.

Quality / Technical Competencies:

• Computer & Information Technology Appreciation
• Use of social media and best practice