Business Development/Social Media Executive at Hamilton Lloyd and Associates

Job Summary

• The Business Development/Social Media Executive will build market position by locating, developing, defining, negotiating and closing business relationships and as well as develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Key Responsibilities
Business Development Responsibilities:

• Target and develop new business for Hamilton Lloyd and Associates.
• Sector Mapping for identification of new potential clients.
• Identification and registration of self and Managing Consultant (MC) for conferences and other networking events.
• Attend events both formally and informally to identify potential clients.
• Submit weekly BD reports.
• Ownership of the BD function. Drive BD and involve MC.
• Monitor competitor activities/competitive intelligence
• Preparation of BD documentation- Bids, Proposals, Reports, etc.

Social Media Responsibilities:

• Plan and execute all webs, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Develop and expand community and/or blogger outreach efforts.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Academic and Professional Requirement

• Minimum of bachelor’s degree in any related field
• 0 - 2 years working experience in Business development
• Proven working experience in social media network

Key Competencies:

• Rainmaker
• Closing deals skills
• Negotiation skills
• Ability to put a foot in the door
• Sales planning, selling to customer needs
• Extroverted
• Professionalism
• High energy
• Excellent communication skills both orally and in writing
• Excellent interpersonal skills
• Innovative
• Ability to prioritize and plan effectively
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Up-to-date with the latest trends and best practices in online marketing and measurement
• In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter,Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios