Brand Communications Officer at Deola Sagoe

Report to: the Head, Public Relations & Marketing

Key Elements of the Role

• Support the Head, Public Relations & Marketing to define the strategic direction for the department which align with the overall strategic goals of the organization
• Create and implement a long-term communication strategy
• Formulate and implement public relations strategies
• Select and manage communications with external agencies as well as develop media marketing strategies and other non-campaign activities
• Provide strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand
• Be the company Brand Ambassador, develop a suite of brand materials for both internal and external use and working across all departments to ensure that work is created on brand
• Conduct a needs assessment of marketing materials for the organisation and support the implementation of creating identified materials
• Lead on brand awareness initiatives including the research and creation of public-facing documents, identifying partnership opportunities and attending meetings with potential partners when required
• Lead on internal communications initiatives including a monthly newsletter, coordinating the bi-annual staff conference and support HR with building momentum for staff events
• Identify and pursue partnership opportunities - for both brand awareness, etc
• Create a spreadsheet of awards opportunities for each financial year and develop a strategy for those awards the company would benefit from entering
• Create and maintain templates for brand materials used for external and internal use such as presentation slides, letterhead etc
• Ensure the delivery of consistent messaging and brand management throughout all external and internal communications, brand material and collateral
• Contribute to producing high quality, statements, articles, briefing materials and features material as well as other relevant content as required
• Serve as spokesperson for the organization as needed
• Manage company’s presence on social media
• Write blog posts, news articles, newsletters, website, annual report and other publications
• Monitor public opinion research related to the company’s work and incorporate polling insights into the organization’s communications
• Recommend improvements to internal processes and procedures and work collaboratively toward implementation
• Maintain the department’s intranet page and ensure that the Communications files and documents are organised and accessible

Desired Skills & Experience

• Bachelor’s degree/HND in Marketing, Advertising, or Communication
• A minimum of 3 years of demonstrable experience in advertising, marketing, pubic relation, media buying, digital marketing, relationship management is required
• Professional certification will be an added advantage
• Must be IT and media-savvy
• Experience with content development and strategic communications
• Experience serving as an organizational spokesperson for the media
• Ability to provide or recommend solutions to problems; show flexibility to assume additional responsibilities
• Ability to work and contribute positively in a team
• Outstanding interpersonal, communication and presentation skills, including the presence to deal effectively with diverse constituencies including senior management
• Ability to work well independently and as part of a team
• Project management experience and skills, including the ability to set priorities, work to tight and competing deadlines
• Business acumen and understanding of the retail industry
• Must have excellent writing and editing skills
• Excellent knowledge in marketing, market research, corporate communications
• Excellent poise, presence, and presentation skills
• Excellent verbal and written communication skills
• Excellent presentation skills
• Ability to coordinate external partners
• Self-starter with mature analytical skills and ability to work under pressure
• Ability to handle people, processes and products
• Innovative and forward thinking, with a track record of executing new ideas
• Excellent organisational skills with high level of attention to detail
• Good negotiation and persuasion skills
• A good working knowledge of Microsoft Office tools such as Word, Outlook and Excel

Compensation & Benefits

• N1.8m - N2m (Gross Annual Income)
• Medical Insurance
• Pension Contribution
• Telephone Allowance