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  • Posted: Mar 29, 2017
    Deadline: Apr 11, 2017
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  • The Lilygate offers a new vision on luxury with 74 rooms including 6 suites and a full range of facilities and provides redefined service to its guests. With conference facilities, restaurant, bar, swimming-pool, gym and free Wi-Fi it is the ideal location for work and relaxation.
    Read more about this company

     

    Sales and Marketing Manager / Head Sales and Marketing

    Reports To: General Manager or Managing Director

    Position Summary

    • To oversee and manage sales staff and reservation to ensure maximum revenue, promotional coverage and marketing opportunities are achieved.
    • The SMM should work closely with revenue management and marketing functions, to develop strategies to maximise (Revpar) Revenue Per Available Room and grow market share.
    • Sales Director Duties and Responsibilities
    • Maintain and promote a team work environment with effective and clear communication amongst co-workers.
    • Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.
    • Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
    • Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the SMM.
    • Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.
    • Ensure hotel meets or exceeds budgeted goals.
    • Follow and track company cross-sell procedures.
    • Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
    • Organize travel agent month and travel agent appreciation rates for slow months.
    • Assists with the development and implementation of promotions, both internal and external.
    • Creating a focus on attracting new business.
    • Attending and contributing to the monthly sales strategy meeting
    • Updating and owning the sales strategy & sales plan with the General Manager.
    • Review and approves any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract.
    • Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
    • Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.
    • Recommends monthly room nights target goals for sales team members.
    • Participates in sales calls with members of sales team to acquire new business and/or close on business.
    • Develop and send informative press releases to targeted lists highlighting all activities and promotions.
    • Maintain and expand corporate incentive program via direct mail, personal visits etc.
    • Oversee and ensure the updating of rates, promotions on hotel website, OTA's (Online travel agents), GDS etc. without any rate parity.
    • Responsible for the training of sales managers and staff.
    • Follow and promote hotel standards with guests, co-workers.
    • Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc.
    • Monitors all day to day activities of direct reports.
    • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

    Education

    • 3-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or MBA.

    Experience

    • 5 to 6 years’ experience in the sales and marketing or related professional area. And min three years’ experience in a senior sales role.

    Prerequisities:

    • High degree of commercial awareness and be able to understand links between sales and profit with excellent sales and negotiation skills.
    • Good business sense and the ability to motivate and lead a team.

    Check how your CV aligns with this job

    Method of Application

    Applicants should send their Application letters and CV's to: kehinde.badmus@lilygatelagos.com

    Build your CV for free. Download in different templates.

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