Retail And Marketing Coordinator at CGA Consulting (CGA)

 Required Job Experience

Retail Merchandise Management

• Must have skills/knowledge in achieving consumer interest by displaying products according to planograms and ensure testers on shelf
• Must have skills/knowledge in maintaining model stocks and ensure stock replenishments by liaising with retailer staff and brand managers
• Must have skills/knowledge in enforcing appropriate use of point of sale material (POSM) - shelf talkers, shelf glorifiers, blotters, visuals and dispose of all outdated materials as per SOP
• Must have skills/knowledge in monitoring retail shelf space – positioning, share of shelf,  up to date visuals and housekeeping
• Maximise Sales Levels
• Must have skills/knowledge in building and maintaining relationships with in-store beauty advisors (BA) and supervisors
• Must have skills/knowledge in motivating BAs through incentives and other creative means as authorized  or directed by Brand Managers
• Must have skills/knowledge in conducting BA on-counter training on new launches as directed by brand managers
• Must have skills/knowledge in performing sales duties in key doors during key periods to actively contribute to sell-out
• Must have skills/knowledge in maintaining and ensuring PR & CH Brands are in Number 1 and 2 Position.
• Execute Animations and Events
• Must have skills/knowledge in Animations which include mall activations, in-store activations, window visual animations, GWP promotions, BA contests, consumer promotions and so on
• Achieve constant brand media presence
• Develop and Maintaining Relations with influencers in media
• Constant product placements for pillars and new products
• Conduct presentation meetings to brief media on new launches, proposed activity
• Liaising with media on editorial or feature articles
• Liaising with media on event coverage
• Monitor Market Trends
• Monthly price comparisons with quarterly reports
• Observe and report competitor activity at POS – shelf space, personalization, animations, new launches, consumer promotions, mainstream & social media, mall activations, PR, above the line activity, training.
• Canvassing for new business
• Make contact with potential customers
• Constant monitoring of independents
• Conduct feasibility studies to identify real opportunities
• Providing information to HQ for pursuing

Educational Experience

• Relevant 1st degree qualification
• Marketing Association body