Job description
The Online Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and will also be in charge of winning over new long-term customers through strategic, highly effective online marketing campaigns with a focus on email and communication, including blogs and communities.
Responsibilities & Duties
- Help develop our strategy for online marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices
- Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
- Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
- Identify and cultivate partnerships with relevant partners across relevant complimentary products / services
- Communicate strategies and results to senior management consistently and regularly
- You are willing to go the extra mile to ensure we deliver the best user experience and monetization
Desired Skills and Experience
- A good University degree
- 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
- A/B testing, optimization and reporting
- Experience in e-commerce or similar conversion driven customer acquisition via email
- Experience building a customer base for a new product from scratch
- Experience with blogging and creating communities online
Gmail
Yahoomail