Innovation Manager - Orijin at Diageo

AutoReqId     44217BR
Function     Marketing
Type of Job     Full Time - Exempt
Country     Nigeria
External Job Description     Level: L5A
Reports To: Marketing Manager Innovation
 
Context/Scope:
This role will work on Orijin Ready to Drink (RTD) and Bitters and deliver the marketing and commercial aspects of this new Innovation. Innovation is a fundamental driver of Nigeria’s growth agenda and its ability to break into new categories. This role will work closely with the brand, commercial and global teams to deliver a 5-year innovation pipeline for the business to ensure we win.
 
Leadership and Functional Responsibilities
Functional Capabilities

•     Drives pace and agility through instinctively making the right marketing judgment decisions
•     Drives value commercially for Diageo and our customers:
•     Leads competition beating execution:
•     Compliance.
•     Financial Acumen.

Leadership Capabilities

•     Find solutions
•     Able to grow self
•     Consistently deliver great performance

Purpose of Role

•     To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
•     To ensure that brand plans are developed and executed based on the following:
•     Grounded on consumer knowledge and credible insights 
•     In line with World class standards
•     Proactive & timely  

Top Accountabilities
Creates Strategies that Win

•         The Innovation Manager – Orijin supports the delivery of the short and medium term strategic goals of the brand to outperform the competition and deliver against equity targets.
•         Leads the development of a clear vision and simple strategy for the Brand

Leads competition-beating execution

•         Brilliant execution and high standards are a way of life
•         Drives fast implementation of big scalable ideas that can be – and are – executed brilliantly
•     Drives pace and agility through instinctively making the right marketing judgement decisions:
•         Pace and agility are valued over perfection
•         Brilliant execution of marketing activities that delight consumers and customers and build adoration for our brands
•     Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:
•         Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
•         The role each partner and internal resources need to play to deliver success is clearly identified. Teams have well defined ways of working that empowers everyone to do their part brilliantly.
•     Drives value for Diageo and our Customers:
•         Adopting a true performance culture with spikes in both consumer and customer performance.  Key performance metrics are delivered through a ruthless focus

Qualifications and Experience Required
Qualifications
Graduate (minimum 2nd clas hons/equivalent). An MBA would be an added advantage.
 
Experience
5+ years Consumer marketing experience including:

•     Demonstrates strategic thinking and translation of strategies into differentiated plans.
•     Ability to procure and deploy expert resources from colleagues, agencies and partners to create breakthrough outcomes.
•     ATL development, Media planning and deployment.

Barriers to Success in Role

•     Inability to manage stakeholders, poor project management skills and poor strategic thinking.