Senior Manager, Business Intelligence and Geo Marketing at MTN Nigeria

Employment status: Permanent

Job Description

• Responsible for implementation of the enterprise wide BI strategy, Decision support , Network roll out and Geo marketing insights.
• Drive the implementation of the SMART Network Coverage plan to optimize revenue, market share and return on capex investment.
• Lead the review of Business Processes (BI headcount, Data governance), to drive efficiency gains to ensure at least 5% reduction in Divisional budget year-on-year.
• Participate in Contract negotiations to reduce cost and drive MTNN Value Creation Philosophy
• Ensure effective implementation of sub-divisional strategy by means of providing direction, structure, business plans and support
• Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity, including Perfect 10 Project.
• Lead creation of sub-divisional strategy in line with overarching divisional goals with emphasis on client experience (internal and external)
• Serve MTNN’s customers and provide solutions to improve the customer experience.
• Partner effectively with MTNN’s critical high value customers to enhance MTN’s Corporate Brand
• Develop strategies, champion customer centric culture across the organization, and develop/reform relationships with MTNN’s internal and external customers to transform the MTNN’s revenue.
• Drive an increase in MTNN’s Net Promoter Score
• Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
• Work closely with IT, Network group, Sale team and Marketing to implement the BI roadmap and processes, Network Coverage plan and regional initiatives.
• Interface with OPCO stakeholders, Group Management Service stakeholder and consumer divisional heads (not limited to) in order to ensure effective and efficient operations
• Ensure team’s collaborate with Quality Assurance and Internal Audit teams to perform periodic quality and process audits
• Collaborate with other functional heads to enhance key elements of the consumer business model
• Collaborate with Group Management Services/Group Technology and OPCO leaders to add and / or modify suite of services/support provided and  develop standard templates and reports
• Partner with MTNN’s Ecosystem Partners to deliver business value.
• Drive the implementation of the BI data quality and governance processes to improve reporting quality and decision making across the enterprise
• Define and manage business rules for key business metrics (subscribers, revenue etc and implement automated dashboard (Daily, weekly monthly) to track performance at executive and operational level.
• Identify and gather BI requirements from the business units and work with IT to ensure timeline delivery in line with quality standard.
• Provide detailed granular insights (network, customer behavior, channel, competition etc) on regional and territory performance identifying growth opportunities, root causes, risks and tactical initiative to improve performance.
• Coordinate the National and regional engine room activities including insight generation and performance management
• Identify coverage risks and opportunities (ie in terms of churn and acquisition potential) and define strategic targets for Network Coverage optimization around costs, coverage quality needs, market opportunities and customer.
• Work closely with the network group, sale and marketing teams to ensure effective implementation of the annual coverage plan
• Develop and coordinate the implementation of tactical intervention plan to improve network site/cluster utilization, profitability and revenue generation.
• Direct the post implementation evaluation of regional initiatives, programs and market activations.
• Develop and deploy predictive analytics model and big data capabilities to drive actionable insights and actions.
• Provide strategic guidance with respect to implementation of   new BI systems, tools, applications and architecture.
• Drive integration of all existing data sources  into one single Enterprise warehouse as well as develop acquisition plan for new data sources ( internal and external) .
• Manage geo coding and cluster delineation setting robust criteria for cluster prioritization.
• Secure successful implementation of key transversal location/geo based projects and initiatives across MTNN.
• Identify training and development needs and manage skills enhancement programmes for the virtual sales team to ensure enterprise sales targets are fully met.
• Review performance against agreed KPIs and compliance to SLAs
• Create and monitor plan for continuous improvement
• Review performance of teams.

Job Condition

• Normal MTNN working conditions
• May be required to work extended hours
• Regional, national and international travel.

Requirements, Experience & Training
Education:

• First  degree in any relevant discipline
• Industry certification(s) and/or post-graduate/professional qualification(s) in a related field (an added advantage)

Experience:

• Minimum of 9-17 years working experience comprising:
• Experience in the telecom industry with at least 4 years in managerial role
• Experience in leading and implementing analytical projects and data quality program
• Strong experience in network coverage planning and implementation
• Experience in directing Geo spatial analytics and implementing geo related commercial plan
• Strong leadership abilities, business acumen and stakeholder management.

Training:

• Segment Strategy and marketing training
• Marketing Management and decision making courses.

Minimum qualification

• BSc or HND.