Managing Editor at Workforce Group

Brief Description

• The right candidate will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing, and search marketing
• The right candidate has a creative marketing mind with the ability to organize projects, meet deadlines, and manage a team
• This position requires experience in coordinating and using digital and print content to support strategic organizational objectives.

Responsibilities

• Coordinating day-to-day editorial operations, managing in house and outsourced content creators, editors, graphic designers, videographers, developers, etc.
• Reviewing all assignments before publication to ensure material is accurate and on-brand.
• Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on-task and meeting deadlines.
• Assisting in ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars.
• Monitoring and reporting on content marketing metrics and KPIs.
• Checking accuracy of facts, dates, names, captions, statistics, etc. located in all content.
• Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization.
• Creating copy, engaging headlines and subheads, proofreading, and deep-line editing for spelling, grammar, punctuation and brand consistency.
• Overseeing the scheduling, publication, and overall consistency of the organisation’s content assets.
• Creating content that is optimized for search and social media traffic.
• Locating and/or initiating creation of engaging and relevant images to complement stories.

Requirements

• Demonstrated experience with successful management and execution of a content marketing strategy
• Successful experience leading a team in a project driven environment
• A demonstrated ability to drive traffic to web properties from search engines.
• Proven experience using social media channels to distribute and amplify the organization’s content, manage reputation, develop relationships, and drive website traffic.
• Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone
• Superior ability to create compelling narratives for internal and external audiences.
• Successful management of a business blog that furthers organizational goals.
• The ability to create content within and troubleshoot issues with the WordPress platform
• Copywriting – An understanding of how to create and present content that persuades.
• Demonstrated experience in investigating and producing research-based content.
• Demonstrated experience with using digital and/or print content to generate leads and sales.
• An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics.
• Demonstrated ability to multi-task and meet a variety of deadlines.
• Familiarity with HTML and CSS is required; more advanced knowledge of PHP and JavaScript preferred.
• Ability to identify trends and adjust strategy using analytical and quantitative problem solving.