Senior Marketing Manager at Swift Networks

Job Brief

• We seek to hire an experienced Brand and Marketing expert who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
• You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Role Overview

• Analyzing how the brand is positioned in the market and crystallize targeted consumers insights
• Taking brand ownership and provide the vision, mission, goals and strategies drive it
• Translating brand strategies into brand plans, brand positioning and go-to-market strategies

Responsibilities

• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Development of effective product positioning in the market
• Monitor product distribution and consumer reactions
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Anticipate bottlenecks
• Attending meetings with clients and different marketing departments
• Coach the team and get the best from everyone.

Requirements

• Proven working experience as brand marketing manager or associate brand marketing manager
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• In-depth understanding of the company’s current products and future concepts
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate them
• Up-to-date with latest trends and marketing best practices
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Strong research, analytical skills and data-driven thinking
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Advanced communication and interpersonal skills
• Excellent written and verbal communication skills
• Comfort with CRM software
• Ability to think creatively and innovatively
• Analytical skills to forecast and identify trends and challenges.

Qualifications

• A minimum of first degree, Second Class (Upper Division) in Marketing, Mass Communication or any related field with at least eight years on a similar role
• Possession of Master’s degree and membership of a professional brand and marketing body will be an added advantage
• Previous experience in a marketing or advertisement agency firm will also be an added advantage