Role Objective
The Business Development Manager for Power is responsible for driving the strategic growth and profitability of the Power category (Generators, Inverters, Solar Panels, Deep-Cycle Batteries, UPS, and Voltage Stabilizers). This role requires a specialist who understands the shift from traditional petrol generators to renewable energy solutions.
The BDM Power will focus on project sales, alternative energy partnerships, inventory health (to prevent non-moving heavy stock), and establishing the brand as a trusted authority in the power sector.
Key Responsibilities
Revenue Growth & Profitability Management
- Own the Power category P&L, achieving 100% of the monthly sales target while driving 15% Year-on-Year (YoY) revenue growth, capitalizing on the growing demand for alternative energy.
- Manage the margin mix between low-margin commodity generators and high- margin solar/inverter solutions.
- Drive the contribution of alternative energy (Solar/Inverter) to 30% of total Power revenue by year-end, positioning the company as a leader in the energy transition.
New Business & Partnership Development
- Leverage industry connections to identify, negotiate, and onboard at least 2 newpower brands or exclusive partnerships per quarter (e.g., premium generator brands, Tier-1 solar panel manufacturers, lithium battery suppliers).
- Establish relationships with renewable energy developers, housing estates, andfacility management companies to drive bulk/project sales.
- Ensure new partnerships contribute at least 5% of total Power revenue by Q4.
Franchise & Channel Development
- Drive franchise channel contribution to achieve 15% of total Power revenue monthly.
- Provide franchise partners with technical training to handle solar/inverter installations and after-sales service, enabling them to capture installation service revenue.
Inventory Health & Sell-Through Optimization
- Manage heavy inventory scientifically by ensuring 90% of SKUs maintain a healthy sell-through rate, with a strict focus on generator sizes (KVA) and battery
- shelf life.
- Proactively liquidate slow-moving power SKUs (e.g., outdated generator models, expired batteries), reducing dead stock to less than 5% of total stock value.
- Collaborate with procurement to ensure buying decisions align with seasonal demand (e.g., dry season vs. rainy season) and energy policy changes.
Trade Visit Impact & Market Execution
- Conduct minimum 2 store visits weekly, focusing on the proper display of heavy machinery, demonstration of solar systems, and availability of installation
accessories.
Key Metric:
- Ensure 80% of visited stores show a 10% sales uplift in power or correct a documented merchandising/installation service issue within one week
- of the visit.
- Monitor competitor pricing, especially in the generator market, which is highly sensitive to fuel price fluctuations.
Campaign Effectiveness & Promotional ROI
- Design and execute 1 Power-focused campaign monthly (e.g., \"Dry Season Promo,\" \"Solar Switch,\" \"Generator Service Week\").
- Ensure campaigns deliver a minimum Return on Investment (ROI) of 200% or a 15% sales uplift for featured products.
- Focus on bundled offers (e.g., Inverter + Battery + Solar Panel) to increase average transaction value.
Team Enablement & Product Knowledge
- Equip the Front-End Sales Team with technical knowledge to conduct basic load calculations (to recommend the right KVA/wattage) and explain the benefits of hybrid systems.
- Ensure 95% of the front-end team achieve a passing score (≥80%) on quarterly power product knowledge tests, covering installation requirements and warranty terms.
Market Intelligence & Strategic Input
- Submit a monthly market intelligence report covering fuel price impact on generator sales, government policies on renewable energy, competitor installation pricing, and new battery technologies.
- Ensure at least one strategic recommendation from the report is approved and implemented per quarter.
Strategic Initiatives (Xpress Stores, Store Expansion, Installation Services)
- Collaborate with the retail operations team to ensure power products are safely and optimally merchandised, with working demo units for inverters and solar.
- Support the development of a centralized installation and after-sales service framework to support both organic and franchise stores.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Engineering, or related field.
- 5+ years of experience in Business Development, Category Management, or Sales Management specifically within the Power sector (Generators, Solar, Inverters, or Electrical Engineering).
- Proven track record of managing generator or renewable energy brands and navigating the Nigerian power market (including dealing with installation technicians and project sales).
- Existing network of contacts within the power supply chain (OEM reps for generators, solar panel distributors, and battery manufacturers) is a strong requirement.
Skills & Competencies
- Technical Acumen: Deep understanding of electrical load calculations, battery technologies (lead-acid vs. lithium), solar configurations, and generator maintenance cycles.
- Project Sales Ability: Experience in closing B2B and residential installation projects, not just walk-in retail sales.
- Commercial & Financial Acumen: Ability to manage margins on heavy, high-value stock that carries significant warehousing costs.
- Mobility: Willingness to conduct regular store visits within and outside Lagos.
Salary & Compensation
- Salary, negotiable based on experience
- Incentive & Commission
- Allowance
Gmail
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