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  • Digital Media/Content Executive at Heirs Holdings

  • Posted on: 13 June, 2019 Deadline: 28 June, 2019
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  • Heirs Holdings is improving lives across Africa by investing in key sectors that are transforming the continent. We are creating a lasting legacy for all Africans who will tomorrow inherit the Africa that we are building today.

    Digital Media/Content Executive

     

    Job ID:  88
    Location:Ikoyi, Lagos
    Job Type: Full Time
    Job Level: Experienced (Non-Manager)

    Job Description

    • The Digital Media & Content Executive will oversee the digital marketing strategy for Heirs Holdings.
    • The person will work within the MCC department across all disciplines to develop multi-channel digital marketing and media strategies and execute tactics across various channels i.e. email, video, web, mobile, and audio.

    Responsibilitie(s)

    • Listening: News monitoring for relevant company keywords, seek insights and identify buzzing news on-line directly related to the Foundation
    • Advocacy: Influence perceptions strategically within the on-line community to affect attraction, bridging external communications to the group. (Directing emails, request/complaints and general messages from on-line to the appropriate channels within the group)
    • Manage social media campaign day to day activities
    • Refer traffic from social media platforms to website
    • Ensure content is shared daily on LinkedIn, Instagram, Twitter and Facebook
    • Ensure relevant social media activations are engaged- webinars, live tweets
    • Ensure influencers are engaged during campaigns
    • Develop SM strategies for different campaigns
    • Develop monthly Social Media content calendar
    • Research relevant topics and draft content to be shared on social media, crediting the source.
    • Develop engaging content from in house events and activities
    • Respond to social media queries related to the brand or specific brand campaigns
    • Supports communications- research, administration
    • Produce weekly & monthly reports including daily reports for recently launched campaigns
    • Archive all digital assets of HH including photos, audio, text and video content and manage the database for all requests for assets
    • Track analytics on media channels after events
    • Make recommendations based on findings from the social media analytics
    • Carry out competitive analysis for the different brands
    • Support Social media innovation by searching for new ways to reach target audience
    • Establish digital buying best practices
    • Plan, optimize, implement and analyse organic search engine marketing activities
    • Ensure that all websites, Wikipedia pages are monitored, maintained and updated

    Qualification/Experience Requirement(s)

    • At least 2 years’ experience in a marketing and corporate communication job function
    • Certification in Chartered Institute of Marketing (CIM) is desirable.
    • Minimum Qualification: B.Sc

    Method of Application

    Use the link(s) below to apply on company website.

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