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  • Posted: Jun 13, 2019
    Deadline: Jun 28, 2019
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    Heirs Holdings is an African proprietary investment company, with a track record of success and a firm belief in the opportunities that Africa offers. We are known for executing successful corporate turnarounds, and for our ability to identify growth opportunities, incubate new businesses and nurture them to maturity. As active investors, we aim to transform...
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    Digital Media/Content Executive

    Job ID:  88
    Location:Ikoyi, Lagos
    Job Type: Full Time
    Job Level: Experienced (Non-Manager)

    Job Description

    • The Digital Media & Content Executive will oversee the digital marketing strategy for Heirs Holdings.
    • The person will work within the MCC department across all disciplines to develop multi-channel digital marketing and media strategies and execute tactics across various channels i.e. email, video, web, mobile, and audio.

    Responsibilitie(s)

    • Listening: News monitoring for relevant company keywords, seek insights and identify buzzing news on-line directly related to the Foundation
    • Advocacy: Influence perceptions strategically within the on-line community to affect attraction, bridging external communications to the group. (Directing emails, request/complaints and general messages from on-line to the appropriate channels within the group)
    • Manage social media campaign day to day activities
    • Refer traffic from social media platforms to website
    • Ensure content is shared daily on LinkedIn, Instagram, Twitter and Facebook
    • Ensure relevant social media activations are engaged- webinars, live tweets
    • Ensure influencers are engaged during campaigns
    • Develop SM strategies for different campaigns
    • Develop monthly Social Media content calendar
    • Research relevant topics and draft content to be shared on social media, crediting the source.
    • Develop engaging content from in house events and activities
    • Respond to social media queries related to the brand or specific brand campaigns
    • Supports communications- research, administration
    • Produce weekly & monthly reports including daily reports for recently launched campaigns
    • Archive all digital assets of HH including photos, audio, text and video content and manage the database for all requests for assets
    • Track analytics on media channels after events
    • Make recommendations based on findings from the social media analytics
    • Carry out competitive analysis for the different brands
    • Support Social media innovation by searching for new ways to reach target audience
    • Establish digital buying best practices
    • Plan, optimize, implement and analyse organic search engine marketing activities
    • Ensure that all websites, Wikipedia pages are monitored, maintained and updated

    Qualification/Experience Requirement(s)

    • At least 2 years’ experience in a marketing and corporate communication job function
    • Certification in Chartered Institute of Marketing (CIM) is desirable.
    • Minimum Qualification: B.Sc

    Method of Application

    Interested and qualified? Go to Heirs Holdings on recruitment.hh-converge.com to apply

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