Web/Social Media Manager at Access Solutions

Job Description

• Develop a website traffic plan and create goals and benchmarks to meet
• Generate monthly reports on our marketing campaign’s performance
• Optimize website and social media channels for SEO as well as usability
• Analyze key metrics that unit our website traffic and our service quotas
• Handling social media, public relation efforts, and content marketing.
• Developing and managing advertising campaigns.
• Developing each marketing campaign from start to finish.
• Measure the success of every social media campaign and report weekly
• Handling social media, public relation efforts, and content marketing.
• Building brand awareness and positioning.
• Develop relevant content topics to reach the company's target customers. Create and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
• Communicate with our Director and Consultant about marketing goals and results
• Monitor SEO and user engagement and suggest content optimization

Required Skill Set

• Bachelor's degree in Marketing, Communication, or related field
• 2+ years’ experience in digital marketing and social media
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong written and verbal communication skills
• Good understanding of social media KPIs
• Understanding of SEO and web traffic metrics
• Define most important social media KPIs
• Project Management knowledge