Digital Marketing Specialist at Twigs Technology

Job Description

• The Digital Marketing Specialist works as part of the marketing team to deploy and track a variety of marketing campaigns and monitor and enhance the company brands online.
• Using the Content Management System and working with outside vendors, make changes and recommend enhancements, monitor functionality to the company website.
• An understanding of managing a Wordpress site is an advantage
• Understanding of Search Engine Marketing (SEM), paid search ads, PPC (pay-per-click) and other methods available to create and implement online marketing.
• Assist in the development of advertising campaigns that most effectively utilize technology resources.
• Good understanding of SEO and content strategy.
• Measure, report, analyze and make recommendations on all digital marketing campaigns, website and social media.
• Assist in development of new digital strategies to optimize customer experience.
• Remain up to date on latest trends and best practices in digital marketing and measurement.
• Manage social media channels for brands.
• Ensure all content and digital assets meet brand requirements and regulatory standards.

Requirements
Demonstrated Skills and Experience:

• Ability to work in a team or independently with minimum supervision.
• Demonstrated attention to high quality customer service and details.
• Knowledge of Adobe Photoshop, Adobe InDesign, various social media platforms, Microsoft Office products is an Advantage
• Proficiency with computers and ability to problem solve using google and other online resources.
• Exceptional written and oral communication skills.
• Ability to work in a fast-paced, sometimes stressful environment with many critical deadlines.
• Good in bringing ideas to the table.
• Ability to research online.