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  • Posted: Jan 28, 2019
    Deadline: Mar 5, 2019
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    MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning wi...
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    Analyst, Teen Segment (Supervisory)

    Job Description

    • To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for Teen segment of the consumer market
    • Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager
    • Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the Teen segment
    • Monitor projects and ensure they are delivered to budget and on time.
    • Implement marketing strategies and initiatives to drive acquisition, usage and revenue growth of MTNN’s Teen Segment customers.
    • Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
    • Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
    • Continuously identify, review and monitor demographic profiles of the Teen segment customers
    • Work with the Teen Segment Manager in the development of advertising/communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the Teen market place
    • Maintain and build the Teen brand through advertising, media and any other marketing means while managing relationship with key media agencies on a daily basis.
    • Execute Teen Segment growth strategy in conjunction with Product, Brands and Communication, Digital as well as Value Added Services teams
    • Manage relationship with Finance and ensure funds are available for projects in line with budget.
    • Establish and maintain relationships with key teen influencers and customers
    • Provide stakeholders with relevant information needed for proper and timely evaluation of projects and plans.
    • Research Industry evolution & competition’s activities in order to Identify segment specific gaps and Strategies in order to exploit them to MTNNs advantage
    • Analyze relevant best practices and provide recommendations to Segment Manager, Teen.
    • Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
    • Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.

    Job Condition:

    • Normal MTNN working conditions
    • May be required to work extended hours

    Experience & Training
    Education:

    • First degree in any related discipline
    • Fluent in English

    Experience:

    • 3 – 7 years experience in an area of specialization; with experience working with others
    • Customer contact and understanding of consumers
    • Marketing plans, advertising materials and product life cycle monitoring
    • Experience in Telecommunications Industry/FMCG

    Training:

    • Brand management
    • Project management
    • Media and Events planning

    Minimum Qualification

    • B.Sc, B.Ed, HND or BA

    Method of Application

    Interested and qualified? Go to MTN Nigeria on careers.mtnonline.com to apply

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