Marketing/Outdoor Operations Executive at Laura Foods Limited

Functional Objectives

• To provide for development, planning, implementation, direction and coordination of all company’s marketing and sales programmes/ strategies.
• To provide for control, coordination and direction of all brand communications and achieve sustainable brand awareness/presence, brand identity, brand loyalty and brand equity.

Works Descriptions
Develop, plan, execute, coordinate, lead and direct all Marketing/Sales Activities including but not limited to the following:

• Developing and executing customer acquisition and retention marketing programs for all categories of customers such as shops/ supermarkets, direct consumers, online distributors etc;
• Developing standard templates for various sales proposals and participate in their presentation to key prospects;
• Articulating product and service offerings, key benefits and messages for use by sales and marketing personnel of the company;
• Providing daily, weekly, monthly, quarterly and annual reports to senior management and attending senior management meetings to review performance and revise strategies;
• Participate in credit review meetings with senior management.

Develop, plan, execute, coordinate, lead and direct all Sales Lead Generation & Consummation activities namely:

• Creation of effective, compelling positioning, messaging, and sales tools that are readily understood and used by the sales team;
• Creation of sales-ready tools such as market-facing presentation content to be used by Sales team to highlight benefits of company products and services to the potential customer;
• Execution of marketing campaigns and analysis of performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue.

Develop, plan, execute, coordinate, lead and direct all Sales & Customer Relationship Management programmes namely:

• Development of outlets, programs, and sales incentives to sell slow moving inventory;
• Direct management of all major accounts and critical developing accounts; Supervisory management of all other accounts;
• Promotion of positive relationships with suppliers, partners, vendors, distributors and customers;
• Analysis of all sales data for profitability, product mix, supply-demand trends, pricing effectiveness and conducting of regular sales meetings to discuss results and strategies with sales personnel.
• Execute Market Research and Competitive Intelligence with a view to understand the products and services offering / approach of key competitors; Communicate products and services differentiation to sales team; and Provide market price inputs.
• Train and develop the marketing team and execute any other tasks assigned by superior officers.

Requirements

• Minimum HND/B.Sc in Marketing or related courses
• Maximum 3 years cognate experience
• Candidates MUST be resident in Abuja