Visibility Manager at Guinness Nigeria Plc

AutoReqId: 41616BR
Function: Sales
Location: Lagos
Level: L5M1
Reports To: Head Category Development

Purpose of Role
Deliver Sustainable Competitive advantage for GNPlc by:

•     Supporting the definition of the GNPlc Portfolio Visibility strategy
•     Translating the visibility strategy into Point of Sale Material (POSM) choices/Provide overall solution of Moment of Choice
•     Managing effectiveness of End to end POSM process and budget; from design choices to in market execution
•     Enabling Joint Value creation with customers via GNplc POSM solutions
•     Winning at the MOC (Moment of Choice) via Brilliant POSM execution

Accountabilities
Strategy:

•     Translating the visibility strategy into Portfolio POSM choices
•     Provide insights that guide category teams in strategic decisions

Design:

•     Develop design solution for permanent POS materials.
•     Work with category managers, marketing and design agency to come up with POSM design solutions for the categories.
•     Incorporate Shopper/consumer/customer insights and category drivers for each category into the design solution. Collaborate and align with CM for respective categories.

Role Requirements

•     Category knowledge capability. Developing sound, executable capability on Category and Channel trends, shopper/consumer Insights and their translation into POSM design & Choices
•     Insight Based POSM solutions by Channel. Translating sales & Category Drivers into POSM Design and choices that enables GNplc win at retail.
•     Developing and providing the selling concepts (winning customer proposition) that enables filed sales to secure customer support for GNplc POSM solutions and deployment
•     Activity Management. Design trade plans for visibility related activities with Cross functional teams to win with customers & channels and enable the sales force execute brilliantly.
•     Coaching. Visibility training for Customer Marketing and field sales teams

Qualifications, Experience and Skills Required

•     A strong track record in field sales & customer marketing experience
•     Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
•     A good understanding and strong capability to coach others on customer marketing fundamentals& Below The Line (BTL) process.
•     Minimum 5yrs commercial experience in field sales & customer marketing
•     Educated to degree level or equivalent
•     Good track record on previous roles