Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Jun 6, 2014
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its brands of unmatched quality, but also as a company that believes in enriching the communities within which it operates,...
    Read more about this company

     

    Visibility Manager

    AutoReqId: 41616BR
    Function: Sales
    Location: Lagos
    Level: L5M1
    Reports To: Head Category Development

    Purpose of Role
    Deliver Sustainable Competitive advantage for GNPlc by:

    •     Supporting the definition of the GNPlc Portfolio Visibility strategy
    •     Translating the visibility strategy into Point of Sale Material (POSM) choices/Provide overall solution of Moment of Choice
    •     Managing effectiveness of End to end POSM process and budget; from design choices to in market execution
    •     Enabling Joint Value creation with customers via GNplc POSM solutions
    •     Winning at the MOC (Moment of Choice) via Brilliant POSM execution

    Accountabilities
    Strategy:

    •     Translating the visibility strategy into Portfolio POSM choices
    •     Provide insights that guide category teams in strategic decisions

    Design:

    •     Develop design solution for permanent POS materials.
    •     Work with category managers, marketing and design agency to come up with POSM design solutions for the categories.
    •     Incorporate Shopper/consumer/customer insights and category drivers for each category into the design solution. Collaborate and align with CM for respective categories.

    Role Requirements

    •     Category knowledge capability. Developing sound, executable capability on Category and Channel trends, shopper/consumer Insights and their translation into POSM design & Choices
    •     Insight Based POSM solutions by Channel. Translating sales & Category Drivers into POSM Design and choices that enables GNplc win at retail.
    •     Developing and providing the selling concepts (winning customer proposition) that enables filed sales to secure customer support for GNplc POSM solutions and deployment
    •     Activity Management. Design trade plans for visibility related activities with Cross functional teams to win with customers & channels and enable the sales force execute brilliantly.
    •     Coaching. Visibility training for Customer Marketing and field sales teams

    Qualifications, Experience and Skills Required

    •     A strong track record in field sales & customer marketing experience
    •     Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
    •     A good understanding and strong capability to coach others on customer marketing fundamentals& Below The Line (BTL) process.
    •     Minimum 5yrs commercial experience in field sales & customer marketing
    •     Educated to degree level or equivalent
    •     Good track record on previous roles

    Method of Application

    Interested and qualified candidates should click here to apply online.

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at Guinness Nigeria Plc Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail